From Salesforce Marketing Cloud to Actito: move up a gear!
Posted: Thu Dec 05, 2024 6:47 am
Are you using Salesforce Marketing Cloud but find the platform too complex and rigid? Are you looking for more autonomy and dynamism in managing your multichannel marketing campaigns? Be aware that the complexity of SQL queries and the cumbersome processes are not inevitable.
It may be time to consider migrating to a solution that better azerbaijan whatsapp number data 5 million suits your needs: the Actito platform. Discover in this article why more and more companies are choosing to migrate from Salesforce Marketing Cloud to Actito and how it can help you:
Gain in agility and performance
Create effective marketing activation scenarios
Deliver a personalized customer experience across all channels
Respect GDPR rules and the privacy of your contacts
Ready to learn more? Follow the guide to successfully migrate from Salesforce Marketing Cloud to Actito!
Article_BattleCard_Salesforce_Hero
Summary
Say goodbye to complexity, hello to autonomy!
Unlock the full potential of your customer base: the key to boosting your ROI
The costs of inaction
A 100% European GDPR compliant solution “by design”
A rapid transition and local support
Say goodbye to complexity, hello to autonomy!
With Salesforce Marketing Cloud , your learning curve can be long and tedious. Marketing teams are often dependent on IT teams or consultants to perform simple tasks, which significantly slows down the implementation of your creativity.
This lack of autonomy has major impacts:
Lack of responsiveness and agility to launch new campaigns
Extended deadlines and missed opportunities
Frustration of marketing teams who cannot innovate freely
Imagine a world where complicated SQL queries, JavaScript and endless user manuals no longer exist... With Actito , leave complexity behind and embrace autonomy ! Our interface, specially designed for marketers, offers intuitive handling and features at your fingertips.
Article_Website_BattleCard_Salesforce_Platform-Activation
With our drag and drop, no-code editor and pre-designed templates, creating an email marketing campaign or form becomes child's play. Segment your audiences, integrate product recommendations, and personalize content according to your users' preferences and behaviors. Launch targeted offers and activate your marketing scenarios independently, without the need for technical skills.
Imagine: no more need to solicit your IT teams, your consultants, or spend hours trying to understand how the tool works. With Actito, you have total control over your campaigns and can activate your marketing levers in record time.
Ready to see what a truly intuitive marketing activation platform looks like ? Take a closer look at Actito’s interface .
Unlock the full potential of your customer base: the key to boosting your ROI
Salesforce Marketing Cloud is a powerful tool that covers a very broad spectrum, from lead acquisition to customer loyalty. Actito has chosen to specialize in activating and retaining your existing customers.
With Actito, you have all the tools to make the most of your customer base and generate more revenue:
An advanced audience tool to easily create relevant segments from all your data (behavioral, socio-demographic, transactional, etc.)
Multi-channel marketing automation scenarios to deliver the right messages at the right moments in the customer lifecycle, via the most relevant channel : email campaigns , transactional emails , SMS/RCS, push notifications , Mobile Wallet , social campaigns and more.
Advanced customization features for a tailor-made experience
Detailed reports to track and optimize your performance
By focusing on your current customers rather than acquiring new prospects, you reduce your costs and increase your ROI. As the saying goes, it costs 5 times more to acquire a new customer than to retain an existing one.
" Actito offers an intuitive interface that simplifies the management of my campaigns on all media: email, SMS, etc. The wealth of features has allowed me to personalize my messages in depth, which has considerably improved my customers' engagement. " - Lucile M.
The costs of inaction
Think staying on your current platform costs you nothing? Think again! Inaction comes at a cost, both financially and in terms of missed opportunities.
Opting for the status quo with a complex and inagile solution like Salesforce Marketing Cloud means taking the risk of missing out on major business opportunities and seeing your costs soar without visibility.
Think “total cost of ownership”
When choosing a solution like Salesforce Marketing Cloud, we don't always realize the TCO, Total Cost of Ownership , that it can represent. Its opaque pricing structure and its many hidden costs make it difficult to control your budget. Taking a step back, the bill can quickly become steep:
Initial costs : licenses, setup, integration, etc.
Operating costs : message consumption, data storage, etc.
Training costs : to try to make teams autonomous on a complex tool
Hidden costs : additional charges for some features
Upgrade costs : to benefit from the latest innovations
End-of-life costs : to extract and migrate your data
In the end, the bill is often much higher than expected! At Actito , we have chosen transparency and predictability . Our pricing structure is clear and detailed, with no nasty surprises. You know exactly what you are paying and can easily plan your marketing investments.
This visibility allows you to allocate your resources optimally and focus on what really matters: delivering the best campaigns at the best cost.
Don't let your creativity suffer
Have you ever thought about the opportunities missed due to lack of agility? You have a great idea that could set you apart from the competition. But by the time you implement it on a complex tool, 6 months have passed and the idea has lost its luster.
Meanwhile, your more agile competitors have jumped on the bandwagon and grabbed market share. Frustrating, right?
With Actito , don’t let technology hold back your creativity. Our intuitive platform lets you test and deploy your ideas in record time. No more wasted time and missed opportunities!
A 100% European GDPR compliant solution “by design”
The GDPR has reshuffled the cards of digital marketing. Collecting consent, managing communication preferences, the right to be forgotten... Bringing your marketing program into compliance can quickly turn into a headache. Not to mention the risks associated with data transfers outside the European Union.
With Actito, you have the guarantee of a platform equipped with a 100% European infrastructure, which stores all your data on servers located in the EU certified ISO27001. No more hassle of international transfers and adaptations to third-country regulations.
Our solution integrates all the necessary safeguards from the design stage for smooth GDPR compliance:
Collection of explicit consent
Managing communication preferences by channel and message type
Automatic data purge according to the defined retention period
Treatment log to document your compliance
With Actito, you can refocus on what matters: delivering an exceptional customer experience, in complete compliance and security.
Article_Website_BattleCard_Salesforce_GDPR
Your successful migration: speed, proximity, expertise
Convinced it’s time for a change? We know all too well that migrating to a new marketing platform can be daunting, given the time and resources involved. Your past experiences, particularly with Salesforce Marketing Cloud , may make you skeptical: it’s not uncommon for implementation projects to drag on for months or even years, with costs skyrocketing.
At Actito , our priority is to save you time and energy . Our platform is designed for fast and efficient implementation. Our experts support you every step of the way, from activating your license to creating users, configuring data models and preparing IP addresses. Everything is done to get you up and running in just a few weeks .
We also know that the deliverability of your emails is crucial. That's why our team of deliverability specialists ensures a secure passage to our platform , maintaining your reputation and optimizing the performance of your campaigns.
Article_Website_BattleCard_Salesforce_ASM
But our support doesn't stop there. As an Actito user, you benefit from the dedicated support of an account success manager on a daily basis , transforming each client into a true activation hero . (Want to feel like a marketing activation superhero? Order your socks now via [email protected] and join the adventure!) Our experts are here to answer all your questions, assist you in solving problems and guide you towards best practices to maximize your efficiency.
Don't take our word for it, check out our customer reviews on G2 , which highlight the quality of our support and attentiveness. With Actito, you have the assurance of a trusted partner to help you get the most out of your marketing platform.
It may be time to consider migrating to a solution that better azerbaijan whatsapp number data 5 million suits your needs: the Actito platform. Discover in this article why more and more companies are choosing to migrate from Salesforce Marketing Cloud to Actito and how it can help you:
Gain in agility and performance
Create effective marketing activation scenarios
Deliver a personalized customer experience across all channels
Respect GDPR rules and the privacy of your contacts
Ready to learn more? Follow the guide to successfully migrate from Salesforce Marketing Cloud to Actito!
Article_BattleCard_Salesforce_Hero
Summary
Say goodbye to complexity, hello to autonomy!
Unlock the full potential of your customer base: the key to boosting your ROI
The costs of inaction
A 100% European GDPR compliant solution “by design”
A rapid transition and local support
Say goodbye to complexity, hello to autonomy!
With Salesforce Marketing Cloud , your learning curve can be long and tedious. Marketing teams are often dependent on IT teams or consultants to perform simple tasks, which significantly slows down the implementation of your creativity.
This lack of autonomy has major impacts:
Lack of responsiveness and agility to launch new campaigns
Extended deadlines and missed opportunities
Frustration of marketing teams who cannot innovate freely
Imagine a world where complicated SQL queries, JavaScript and endless user manuals no longer exist... With Actito , leave complexity behind and embrace autonomy ! Our interface, specially designed for marketers, offers intuitive handling and features at your fingertips.
Article_Website_BattleCard_Salesforce_Platform-Activation
With our drag and drop, no-code editor and pre-designed templates, creating an email marketing campaign or form becomes child's play. Segment your audiences, integrate product recommendations, and personalize content according to your users' preferences and behaviors. Launch targeted offers and activate your marketing scenarios independently, without the need for technical skills.
Imagine: no more need to solicit your IT teams, your consultants, or spend hours trying to understand how the tool works. With Actito, you have total control over your campaigns and can activate your marketing levers in record time.
Ready to see what a truly intuitive marketing activation platform looks like ? Take a closer look at Actito’s interface .
Unlock the full potential of your customer base: the key to boosting your ROI
Salesforce Marketing Cloud is a powerful tool that covers a very broad spectrum, from lead acquisition to customer loyalty. Actito has chosen to specialize in activating and retaining your existing customers.
With Actito, you have all the tools to make the most of your customer base and generate more revenue:
An advanced audience tool to easily create relevant segments from all your data (behavioral, socio-demographic, transactional, etc.)
Multi-channel marketing automation scenarios to deliver the right messages at the right moments in the customer lifecycle, via the most relevant channel : email campaigns , transactional emails , SMS/RCS, push notifications , Mobile Wallet , social campaigns and more.
Advanced customization features for a tailor-made experience
Detailed reports to track and optimize your performance
By focusing on your current customers rather than acquiring new prospects, you reduce your costs and increase your ROI. As the saying goes, it costs 5 times more to acquire a new customer than to retain an existing one.
" Actito offers an intuitive interface that simplifies the management of my campaigns on all media: email, SMS, etc. The wealth of features has allowed me to personalize my messages in depth, which has considerably improved my customers' engagement. " - Lucile M.
The costs of inaction
Think staying on your current platform costs you nothing? Think again! Inaction comes at a cost, both financially and in terms of missed opportunities.
Opting for the status quo with a complex and inagile solution like Salesforce Marketing Cloud means taking the risk of missing out on major business opportunities and seeing your costs soar without visibility.
Think “total cost of ownership”
When choosing a solution like Salesforce Marketing Cloud, we don't always realize the TCO, Total Cost of Ownership , that it can represent. Its opaque pricing structure and its many hidden costs make it difficult to control your budget. Taking a step back, the bill can quickly become steep:
Initial costs : licenses, setup, integration, etc.
Operating costs : message consumption, data storage, etc.
Training costs : to try to make teams autonomous on a complex tool
Hidden costs : additional charges for some features
Upgrade costs : to benefit from the latest innovations
End-of-life costs : to extract and migrate your data
In the end, the bill is often much higher than expected! At Actito , we have chosen transparency and predictability . Our pricing structure is clear and detailed, with no nasty surprises. You know exactly what you are paying and can easily plan your marketing investments.
This visibility allows you to allocate your resources optimally and focus on what really matters: delivering the best campaigns at the best cost.
Don't let your creativity suffer
Have you ever thought about the opportunities missed due to lack of agility? You have a great idea that could set you apart from the competition. But by the time you implement it on a complex tool, 6 months have passed and the idea has lost its luster.
Meanwhile, your more agile competitors have jumped on the bandwagon and grabbed market share. Frustrating, right?
With Actito , don’t let technology hold back your creativity. Our intuitive platform lets you test and deploy your ideas in record time. No more wasted time and missed opportunities!
A 100% European GDPR compliant solution “by design”
The GDPR has reshuffled the cards of digital marketing. Collecting consent, managing communication preferences, the right to be forgotten... Bringing your marketing program into compliance can quickly turn into a headache. Not to mention the risks associated with data transfers outside the European Union.
With Actito, you have the guarantee of a platform equipped with a 100% European infrastructure, which stores all your data on servers located in the EU certified ISO27001. No more hassle of international transfers and adaptations to third-country regulations.
Our solution integrates all the necessary safeguards from the design stage for smooth GDPR compliance:
Collection of explicit consent
Managing communication preferences by channel and message type
Automatic data purge according to the defined retention period
Treatment log to document your compliance
With Actito, you can refocus on what matters: delivering an exceptional customer experience, in complete compliance and security.
Article_Website_BattleCard_Salesforce_GDPR
Your successful migration: speed, proximity, expertise
Convinced it’s time for a change? We know all too well that migrating to a new marketing platform can be daunting, given the time and resources involved. Your past experiences, particularly with Salesforce Marketing Cloud , may make you skeptical: it’s not uncommon for implementation projects to drag on for months or even years, with costs skyrocketing.
At Actito , our priority is to save you time and energy . Our platform is designed for fast and efficient implementation. Our experts support you every step of the way, from activating your license to creating users, configuring data models and preparing IP addresses. Everything is done to get you up and running in just a few weeks .
We also know that the deliverability of your emails is crucial. That's why our team of deliverability specialists ensures a secure passage to our platform , maintaining your reputation and optimizing the performance of your campaigns.
Article_Website_BattleCard_Salesforce_ASM
But our support doesn't stop there. As an Actito user, you benefit from the dedicated support of an account success manager on a daily basis , transforming each client into a true activation hero . (Want to feel like a marketing activation superhero? Order your socks now via [email protected] and join the adventure!) Our experts are here to answer all your questions, assist you in solving problems and guide you towards best practices to maximize your efficiency.
Don't take our word for it, check out our customer reviews on G2 , which highlight the quality of our support and attentiveness. With Actito, you have the assurance of a trusted partner to help you get the most out of your marketing platform.