Table of contents
Importance of content in SEO strategy
How important is content in SEO strategy?
Thinking like Google
Useful SEO Tip:
In SEO strategy, something is NOT better than nothing
Use keywords
How to determine content quality?
Conclusion on the importance of content in SEO strategy
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How important is content in SEO strategy?
The well-known phrase “content is king” is often used when we talk about SEO, but do you really know the importance of content in your SEO strategy? Or the impact that content has in terms of positioning?
If the answer is no, now is the time to learn more about what quality content is list of armenia whatsapp phone numbers and the role it plays in your search engine ranking strategy .
Thinking like Google
When creating quality content, one of the first things to consider is what does Google consider quality?
Google is constantly striving to improve the results it provides to its users; this means providing higher quality content, which will be beneficial primarily to the reader, as well as to brands that want to position themselves in search engines.
This is where generating quality content can get a little tricky…
What do your consumers want to know?
If you're not sure about this answer, there are a few ways to find out:
Ask the customers who enter your business.
Find out where your audience is on social media and then join the conversations.
Research the topics that people search for on sites like Google Trends or Answer the Public , always related to your line of business.
Ask for suggestions on topics via email survey or on your website.
Analyze the competition
The key to providing value is finding out what your customers want to know.
Useful SEO Tip:
To leverage the importance of content in your SEO strategy, create blog posts about frequently asked questions or a new service. These types of posts will help improve your SEO and show Google that you are providing useful answers to the questions your consumers have.
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In SEO strategy, something is NOT better than nothing
In most cases, something is better than nothing; but this is not true when it comes to the content on your website. If you have nothing of value to add or say, don't post anything!
Google wants three things:
Quality: Good, well-written content that shows authority.
Originality: Create unique thoughts and content that is not offered anywhere else on the internet. This is very important and failing to do so can result in a drop in search results.
Relevance: Produce valuable content that is related to what you do or offer.
Use keywords
While keywords are still important in terms of SEO for your website, they are not necessarily the most important factor.
Instead, offering very good, well-written content that provides authority in a given area is much more valuable.
Take some time to research keywords and then weave them into the pages you are creating.
Don’t make “stuffed content” and don’t try to “trick” Google – this will backfire and it can take a lot of time and work to recover from these types of mistakes.
How to determine content quality?
Now, the question that all website owners face is how to determine the importance and value of the content created in the SEO strategy.
There are a few things to consider; however, some factors that include are:
Social Reactions: Quality content will be shared. Social reactions are a good indicator of the quality of the content produced; at this point you should also make it easy for your reader by including social sharing buttons in your blog posts.
Third-party links: While content that doesn't receive links isn't necessarily bad, content that does have links can be considered good. The more links you acquire, the higher your quality will be and the more strongly you will help increase the authority of your page.
Comments: While it may seem like there are fewer people commenting on blogs every day, the fact is that if you receive comments, it means that the reader is connecting with your work and taking the time to think and give their opinion; this, without a doubt, is a very good sign.
Conclusion on the importance of content in SEO strategy
Content is still king. It is essential to remember this if you want your website to rank high on search engine results pages (SERPs).
If after reading this post you still don't know where to start implementing an SEO strategy for your business, at DIGIOFI | Digital Marketing Agency , we are here to help you.