Good practices in social networks
Posted: Thu Dec 05, 2024 5:39 am
Good practices in social networks
Table of contents
Good practices in social networks
12 good practices in social networks
1. Interrupt pattern
2. Work with social media algorithms
3. P2P
4. Beware of the negative snowball
5. Master a social network
6. Prospecting or nurturing?
7. Treat each social network differently
8. Open vs. closed social networks
9. 90/10 Rule
10. Use stories
11. Use the "Live" with offers
12. Ask for what you want
Transform your business with DIGIOFI
Transform your business with DIGIOFI
Using social media best practices to promote a company means armenia whatsapp number data 5 million changing how you use social media personally and, in the eyes of your followers, you have to align your content with what they want to see on their timelines.
For this reason, here we bring you our
12 good practices in social networks
Are you ready?
1. Interrupt pattern
Social media has become so prevalent in our lives that it has conditioned us to think and act in a certain way. In Neuro-Linguistic Programming or NLP, this particular way is called a pattern.
The pattern that most social media users fall into when they engage can be described as mindlessly scrolling through their news feeds. This pattern of wandering continues unabated until something abruptly catches their attention and interrupts their behavior.
In NLP, an interruption that breaks a certain state or habit is called a Pattern Interruption.
As a marketer, you should find a way to use this technique as one of your social media best practices to help your users snap out of their self-induced social media hypnosis and decide to pay attention to you.
Bright colors, upside-down or moving images can be part of the key, generating some kind of immediate emotion is ideal; in our article The Power of Emotional Marketing , we reinforce the correct use of your audience's emotions to improve your campaigns.
If you do the same thing you've always done (creating content for the sake of posting regularly on social media), you'll see your numbers continue to decline.
Study your market and decide to break the pattern.
2. Work with social media algorithms
Let's start by defining what this word is, which was previously only used in mathematics; social media algorithms are the set of programming rules that will make a post appear more or less on a social network, as well as governing the decisions of who and when said posts will be shown.
Don’t try to work against or around the algorithms, don’t try to outperform them, start working with them. This is actually quite simple if you understand what social media algorithms are designed to do.
Social media algorithms are there to make people spend a lot of time on their platforms, they are in charge of recognizing what you like and showing you only similar content, so that you feel like seeing more of the same. Based on this fact, a documentary as interesting as it is controversial was created called The Social Dilemma . (Here is the trailer, you can watch it in full on Netflix.
Hint: Social media actually wants the same things you do. Make more money.
Algorithms are designed to keep social media users engaged on their platforms. The more attention they attract and keep, the more money they make. So, think about it, the more attention you attract and keep, the more money you can make, too.
No one is going to buy your product or service unless you have their attention first. So, social media best practice is to create content that captures and holds your potential customers' attention, then you win (and so do the algorithms).
3. P2P
We use a lot of acronyms in business – B2C, B2B – but to use social media effectively, you need to understand P2P, or person-to-person.
Algorithms are important because they give you the guidelines for actions, but you have to think about people first.
Even the biggest brands in the world hire spokespersons to represent their brands. And that's because the best way to connect with human beings is through another human being.
If you want to apply good practices on social media, you should know that the time of faceless accounts is coming to an end; it is necessary to “humanize your brand.”
The fastest way to get people to like and trust you is to put yourself out there, over and over again.
To learn more about this, you can check out our post Social Media Trends for this year .
One of the best practices in social media is to understand that people want to do business with people they know, like and trust.
By doing so, you can take advantage of familiarity bias; which is a preference that is created and consolidated through the mere exposure effect, where repeated exposure to an initially unfamiliar stimulus creates familiarity and trust.
Familiarity bias is more common than it seems. Has it ever happened to you that when a new car model comes out you don’t like it because you are very used to the old one… (familiarity bias in action); but over time, when you see it more frequently, “it doesn’t seem so ugly anymore”… That has happened to me.
Transform your business with DIGIOFI
Are you ready to grow your business? At DIGIOFI, we are digital marketing experts and we are here to help you achieve your goals. From SEO strategies to social media advertising campaigns, we have everything you need to stand out in the digital world.
Request our services
4. Beware of the negative snowball
Just as a small handful of snow rolling down a hill can quickly grow and cause serious damage, in the same way, mistakes you make on social media penalize you a little here and a little there, but over time, these penalties add up and put you out of the game.
Keep this in mind: the more content you post that people don't engage with, the less likely your future content will be shown to your followers.
This is true because we live in an attention economy and social media can’t afford to give “posts that nobody cares about” space to waste. If your content doesn’t capture and hold attention (consistently), you’ll eventually be left alone, posting for the sake of posting.
5. Master a social network
A few years ago, Gary Vee (an influential figure in the world of marketing and social media) promoted the idea that brands should have a presence on absolutely all social networks and generate evergreen and valuable content on each of them.
The strategy is based on creating a very large piece of content (a post like the one you are reading, a YouTube video, a Podcast) and then taking fragments and uploading them to the social network that was created yesterday… While that is still a good approach, you should not think about mass distribution if you do not master targeted distribution.
You probably tried it and realized that it is very difficult, that it takes a lot of time… And it is logical, you do not have a team of at least 15 people just to attend to the networks like Gary Vee!
This is where the question arises: if I have to attend to and generate content in so many places… When do I work on my line of business?
This is where the concept of network domination is born as one of the best practices in social networks. It means understanding where your target audience is and generating content in that place; knowing very well how that platform works and how you can get the most out of it.
If you could only produce content for one social network, which network would it be? The answer is different for every business. It all depends on where your true ideal customers are.
We want you to focus your efforts. Master that network you chose. Become a thought leader on it. Own it. Get exposure.
Beware of the “missing fallacy” when it comes to social media distribution. Just because you’ve invested a lot of time, money, and energy into a certain channel, if it hasn’t generated the results you need, don’t be afraid to cut it off.
This also applies to any emerging or current channel. Don't get distracted. Stay focused on the main thing, the main network, master it, and then (and only then) expand your horizons.
Use social media instead of letting it use you.
6. Prospecting or nurturing?
Again let's start with the basics, the definitions:
CUSTOMER PROSPECTING : This involves searching for prospects or leads in an organized and systematic manner. The objective of prospecting is to develop a database of potential customers.
LEAD NURTURING : is the technique that aims to “mature” leads (potential sales clients), that is, make them advance throughout their purchasing process until the final transaction.
Social media advertising is a great way to generate leads, but the way you use the media should change according to your goal.
As a brand promoter, you need to learn and test the most profitable digital strategies.
For example, Facebook can really ruin your budget if you set the wrong goals.
If you're looking for leads, you should use conversion goals.
However, if you are feeding a predefined list or a remarketing list, your advertising goal should be to reach as many people as possible who have already taken a previous action on your website or with your posts.
You need to be smarter with your advertising spend.
You can't afford to spend money without seeing a return. Take the time to understand digital advertising buying rather than just advertising for the sake of it.
Table of contents
Good practices in social networks
12 good practices in social networks
1. Interrupt pattern
2. Work with social media algorithms
3. P2P
4. Beware of the negative snowball
5. Master a social network
6. Prospecting or nurturing?
7. Treat each social network differently
8. Open vs. closed social networks
9. 90/10 Rule
10. Use stories
11. Use the "Live" with offers
12. Ask for what you want
Transform your business with DIGIOFI
Transform your business with DIGIOFI
Using social media best practices to promote a company means armenia whatsapp number data 5 million changing how you use social media personally and, in the eyes of your followers, you have to align your content with what they want to see on their timelines.
For this reason, here we bring you our
12 good practices in social networks
Are you ready?
1. Interrupt pattern
Social media has become so prevalent in our lives that it has conditioned us to think and act in a certain way. In Neuro-Linguistic Programming or NLP, this particular way is called a pattern.
The pattern that most social media users fall into when they engage can be described as mindlessly scrolling through their news feeds. This pattern of wandering continues unabated until something abruptly catches their attention and interrupts their behavior.
In NLP, an interruption that breaks a certain state or habit is called a Pattern Interruption.
As a marketer, you should find a way to use this technique as one of your social media best practices to help your users snap out of their self-induced social media hypnosis and decide to pay attention to you.
Bright colors, upside-down or moving images can be part of the key, generating some kind of immediate emotion is ideal; in our article The Power of Emotional Marketing , we reinforce the correct use of your audience's emotions to improve your campaigns.
If you do the same thing you've always done (creating content for the sake of posting regularly on social media), you'll see your numbers continue to decline.
Study your market and decide to break the pattern.
2. Work with social media algorithms
Let's start by defining what this word is, which was previously only used in mathematics; social media algorithms are the set of programming rules that will make a post appear more or less on a social network, as well as governing the decisions of who and when said posts will be shown.
Don’t try to work against or around the algorithms, don’t try to outperform them, start working with them. This is actually quite simple if you understand what social media algorithms are designed to do.
Social media algorithms are there to make people spend a lot of time on their platforms, they are in charge of recognizing what you like and showing you only similar content, so that you feel like seeing more of the same. Based on this fact, a documentary as interesting as it is controversial was created called The Social Dilemma . (Here is the trailer, you can watch it in full on Netflix.
Hint: Social media actually wants the same things you do. Make more money.
Algorithms are designed to keep social media users engaged on their platforms. The more attention they attract and keep, the more money they make. So, think about it, the more attention you attract and keep, the more money you can make, too.
No one is going to buy your product or service unless you have their attention first. So, social media best practice is to create content that captures and holds your potential customers' attention, then you win (and so do the algorithms).
3. P2P
We use a lot of acronyms in business – B2C, B2B – but to use social media effectively, you need to understand P2P, or person-to-person.
Algorithms are important because they give you the guidelines for actions, but you have to think about people first.
Even the biggest brands in the world hire spokespersons to represent their brands. And that's because the best way to connect with human beings is through another human being.
If you want to apply good practices on social media, you should know that the time of faceless accounts is coming to an end; it is necessary to “humanize your brand.”
The fastest way to get people to like and trust you is to put yourself out there, over and over again.
To learn more about this, you can check out our post Social Media Trends for this year .
One of the best practices in social media is to understand that people want to do business with people they know, like and trust.
By doing so, you can take advantage of familiarity bias; which is a preference that is created and consolidated through the mere exposure effect, where repeated exposure to an initially unfamiliar stimulus creates familiarity and trust.
Familiarity bias is more common than it seems. Has it ever happened to you that when a new car model comes out you don’t like it because you are very used to the old one… (familiarity bias in action); but over time, when you see it more frequently, “it doesn’t seem so ugly anymore”… That has happened to me.
Transform your business with DIGIOFI
Are you ready to grow your business? At DIGIOFI, we are digital marketing experts and we are here to help you achieve your goals. From SEO strategies to social media advertising campaigns, we have everything you need to stand out in the digital world.
Request our services
4. Beware of the negative snowball
Just as a small handful of snow rolling down a hill can quickly grow and cause serious damage, in the same way, mistakes you make on social media penalize you a little here and a little there, but over time, these penalties add up and put you out of the game.
Keep this in mind: the more content you post that people don't engage with, the less likely your future content will be shown to your followers.
This is true because we live in an attention economy and social media can’t afford to give “posts that nobody cares about” space to waste. If your content doesn’t capture and hold attention (consistently), you’ll eventually be left alone, posting for the sake of posting.
5. Master a social network
A few years ago, Gary Vee (an influential figure in the world of marketing and social media) promoted the idea that brands should have a presence on absolutely all social networks and generate evergreen and valuable content on each of them.
The strategy is based on creating a very large piece of content (a post like the one you are reading, a YouTube video, a Podcast) and then taking fragments and uploading them to the social network that was created yesterday… While that is still a good approach, you should not think about mass distribution if you do not master targeted distribution.
You probably tried it and realized that it is very difficult, that it takes a lot of time… And it is logical, you do not have a team of at least 15 people just to attend to the networks like Gary Vee!
This is where the question arises: if I have to attend to and generate content in so many places… When do I work on my line of business?
This is where the concept of network domination is born as one of the best practices in social networks. It means understanding where your target audience is and generating content in that place; knowing very well how that platform works and how you can get the most out of it.
If you could only produce content for one social network, which network would it be? The answer is different for every business. It all depends on where your true ideal customers are.
We want you to focus your efforts. Master that network you chose. Become a thought leader on it. Own it. Get exposure.
Beware of the “missing fallacy” when it comes to social media distribution. Just because you’ve invested a lot of time, money, and energy into a certain channel, if it hasn’t generated the results you need, don’t be afraid to cut it off.
This also applies to any emerging or current channel. Don't get distracted. Stay focused on the main thing, the main network, master it, and then (and only then) expand your horizons.
Use social media instead of letting it use you.
6. Prospecting or nurturing?
Again let's start with the basics, the definitions:
CUSTOMER PROSPECTING : This involves searching for prospects or leads in an organized and systematic manner. The objective of prospecting is to develop a database of potential customers.
LEAD NURTURING : is the technique that aims to “mature” leads (potential sales clients), that is, make them advance throughout their purchasing process until the final transaction.
Social media advertising is a great way to generate leads, but the way you use the media should change according to your goal.
As a brand promoter, you need to learn and test the most profitable digital strategies.
For example, Facebook can really ruin your budget if you set the wrong goals.
If you're looking for leads, you should use conversion goals.
However, if you are feeding a predefined list or a remarketing list, your advertising goal should be to reach as many people as possible who have already taken a previous action on your website or with your posts.
You need to be smarter with your advertising spend.
You can't afford to spend money without seeing a return. Take the time to understand digital advertising buying rather than just advertising for the sake of it.