In short, marketing should be a facilitator when it comes to reaching our albania whatsapp number data 5 million customers and influencing their decision-making regarding our brand. Because the best advertising is that made by satisfied customers.
But… What is the real role of the audiovisual area in a digital marketing strategy?
How the audiovisual area influences online marketing
The ultimate goal of video in an online marketing strategy is to promote products or services through a content strategy with advertising techniques and to generate connections between customers and companies. This modality has grown year after year, thanks to platforms such as YouTube or Vimeo. Did you know that you too can have a great impact on your potential customers?
We tell you how the audiovisual area influences digital marketing:
Increase performance . Video increases your campaigns' performance and ROI .
It allows you to target a segmented audience to achieve specific objectives and offer satisfactory results for the company.
Optimize resources . This provides greater value in advertising campaigns.
Increase conversion rate . Video encourages action.
Improves retention . It retains the user's attention for a long time. Have you thought about everything you could achieve by including a video on your website?
It helps with SEO positioning . The duration of stay and organic positioning directly influence this advantage.
Build trust . Video humanizes the brand, making it more credible.
Improves user experience . By presenting your business, products and services on video, users have a better understanding and information before making a purchase.
Turn the user into a participant . Live video or webinars are also video and increase user interaction.
More engagement . Clarity above all. Video allows you to say more in less time.
They are easy to share and go viral quickly.
The advantages of the audiovisual area when it comes to creating an online marketing strategy are endless. They far outweigh all barriers and require investing in resources.
Furthermore, the audiovisual format can be present in all the user's purchasing cycles [U1] (attraction, conversion , seduction and loyalty), as well as in all channels ( blog , website, social networks...).