Public relations and marketing
Posted: Thu Dec 05, 2024 5:04 am
Within the world of marketing there are many ways to publicize what we do. We have already talked about the different types of marketing and the media through which it is disseminated. With clear objectives, together with a well-defined strategy, a good campaign will be achieved. Something that is not necessarily seen but is always present in these efforts is public relations.
Even though most marketing today is in a digital format, before the Internet and social networks, public relations are the first to encourage companies to make themselves known, generate agreements with other companies and position themselves in the market. Its relevance should not be overlooked.
What are public relations?
They are a form of communication strategy with the aim of afghanistan whatsapp phone number data forming and strengthening links. They are formed through exchange relationships between organizations of different types. They are public processes, social events are a great example of this, as they are places to exchange with other people what each one does. Social networks are the new way of doing public relations since your portfolio can be at hand to whoever sees your profile .
Public relations have jumped from the tangible to the intangible world with the use of the Internet. Links can be strengthened and made stronger through social networks, with a good Community Manager in charge, who is the one who creates a loyal community on social networks and makes the user identify with the same brand. If you want to know more about this topic, do not hesitate to check out our post on copywriter , who is in charge of writing the copies of publications or any type of text.
There is a myth that PR and marketing are the same thing, but this is not true. Marketing will help a good product sell and PR builds beneficial relationships with a target audience. They work in tandem.
Where are public relations done?
Events.
Companies often hold meals or events on special dates such as Christmas to strengthen ties with their employees, but they are also an excellent opportunity to invite an investor interested in the company.
Another example of an event, but one that would be aimed at an external audience, would be to be present at a very specific event in the industry of which the company is a part. In this type of event, social interaction is generated with other suppliers, who instead of seeing them as competition can support each other in certain aspects. Let us remember that the brand does not move alone, but rather the people behind it.
Depending on the brand, you can organize parties, participate in conventions, press conferences, meals, events in conjunction with an NGO, etc. The possibilities are great.
Newspapers, digital or print news media.
Public relations is responsible for generating press releases that are distributed to the press. These are related to topics of social interest, an opinion about a topic that is in vogue at that moment; everything related to the line followed by the brand or company. The same photographs of the event can be shown in these media and show the image that is sought to be projected.
Web pages.
Creating a website for your business will help project a clear digital image of what your business or company is all about. It is the equivalent of the first impression when they arrive at where the product is displayed. Nowadays, if a company is not found on the Internet, it is likely to be thought that it is no longer active. Putting where the business is located will also be of great benefit to people visiting it.
Social networks.
Content marketing will help to show valuable content to the target audience that has already been established in the company's marketing plan. Blogs, videos, tik toks, images and infographics can be disseminated through the different social networks that the company has. We recommend not having a presence on all of them, but on those that best fit what is being sold. To find out which ones take up the most space, we recommend this blog , which talks about what use can be given to each network.
What is part of public relations?
Storytelling.
Having a good story is key, so we are not referring to inventing something that is not true, but to telling the real process that the company has gone through. Not knowing how to explain the product or doubting what is being said will make it seem like it is not worth it. On the other hand, by showing a high level of knowledge in the area, being persuasive and telling the story with emotion, it can be contagious to the recipient. They will also be able to replicate the story with their acquaintances and the famous word of mouth will be generated, which despite not being a very measurable strategy, has undoubtedly served many brands well.
More sales. Sometimes a good charisma will sell your product over another one even if it is not the best. Communication is the key. Along with the fact that your product or service solves a problem for your target audience.
Research. Market, industry, target audience, etc.
Public relations in times of crisis
Because public relations are a form of communication strategy with the aim of forming and strengthening ties, this area is where we turn in times of crisis.
To begin with, there must be a prior strategy, a manual to follow in the event of a crisis. If one occurs, you can rely on the one already established, but of course making adjustments to the type of crisis that exists. Poor management of a crisis can make the company look very bad and thus lose clients. Good crisis management can involve taking responsibility for the mistakes made and you have to be willing to do so.
Public relations and marketing, both traditional and digital, definitely complement each other a lot. If you need advice for your company, do not hesitate to contact us here .
Even though most marketing today is in a digital format, before the Internet and social networks, public relations are the first to encourage companies to make themselves known, generate agreements with other companies and position themselves in the market. Its relevance should not be overlooked.
What are public relations?
They are a form of communication strategy with the aim of afghanistan whatsapp phone number data forming and strengthening links. They are formed through exchange relationships between organizations of different types. They are public processes, social events are a great example of this, as they are places to exchange with other people what each one does. Social networks are the new way of doing public relations since your portfolio can be at hand to whoever sees your profile .
Public relations have jumped from the tangible to the intangible world with the use of the Internet. Links can be strengthened and made stronger through social networks, with a good Community Manager in charge, who is the one who creates a loyal community on social networks and makes the user identify with the same brand. If you want to know more about this topic, do not hesitate to check out our post on copywriter , who is in charge of writing the copies of publications or any type of text.
There is a myth that PR and marketing are the same thing, but this is not true. Marketing will help a good product sell and PR builds beneficial relationships with a target audience. They work in tandem.
Where are public relations done?
Events.
Companies often hold meals or events on special dates such as Christmas to strengthen ties with their employees, but they are also an excellent opportunity to invite an investor interested in the company.
Another example of an event, but one that would be aimed at an external audience, would be to be present at a very specific event in the industry of which the company is a part. In this type of event, social interaction is generated with other suppliers, who instead of seeing them as competition can support each other in certain aspects. Let us remember that the brand does not move alone, but rather the people behind it.
Depending on the brand, you can organize parties, participate in conventions, press conferences, meals, events in conjunction with an NGO, etc. The possibilities are great.
Newspapers, digital or print news media.
Public relations is responsible for generating press releases that are distributed to the press. These are related to topics of social interest, an opinion about a topic that is in vogue at that moment; everything related to the line followed by the brand or company. The same photographs of the event can be shown in these media and show the image that is sought to be projected.
Web pages.
Creating a website for your business will help project a clear digital image of what your business or company is all about. It is the equivalent of the first impression when they arrive at where the product is displayed. Nowadays, if a company is not found on the Internet, it is likely to be thought that it is no longer active. Putting where the business is located will also be of great benefit to people visiting it.
Social networks.
Content marketing will help to show valuable content to the target audience that has already been established in the company's marketing plan. Blogs, videos, tik toks, images and infographics can be disseminated through the different social networks that the company has. We recommend not having a presence on all of them, but on those that best fit what is being sold. To find out which ones take up the most space, we recommend this blog , which talks about what use can be given to each network.
What is part of public relations?
Storytelling.
Having a good story is key, so we are not referring to inventing something that is not true, but to telling the real process that the company has gone through. Not knowing how to explain the product or doubting what is being said will make it seem like it is not worth it. On the other hand, by showing a high level of knowledge in the area, being persuasive and telling the story with emotion, it can be contagious to the recipient. They will also be able to replicate the story with their acquaintances and the famous word of mouth will be generated, which despite not being a very measurable strategy, has undoubtedly served many brands well.
More sales. Sometimes a good charisma will sell your product over another one even if it is not the best. Communication is the key. Along with the fact that your product or service solves a problem for your target audience.
Research. Market, industry, target audience, etc.
Public relations in times of crisis
Because public relations are a form of communication strategy with the aim of forming and strengthening ties, this area is where we turn in times of crisis.
To begin with, there must be a prior strategy, a manual to follow in the event of a crisis. If one occurs, you can rely on the one already established, but of course making adjustments to the type of crisis that exists. Poor management of a crisis can make the company look very bad and thus lose clients. Good crisis management can involve taking responsibility for the mistakes made and you have to be willing to do so.
Public relations and marketing, both traditional and digital, definitely complement each other a lot. If you need advice for your company, do not hesitate to contact us here .