In digital marketing , SEO positioning is one of the factors that helps improve the quality of your brand on the Internet and thus increase the conversion rate . However, many people are unaware of what SERP is and why it is important to achieve better results.
There is a long list in the digital marketing dictionary that can confuse many people, especially clients of marketing agencies. Therefore, in this article we will explain what SERP is and why it has become an ally to improve chiropractor email list SEO positioning . This way, you will be able to develop better strategies to achieve better results.
What is SERP?
When we search for any information on Google, we are presented with a list of results, where we are shown different ads and web pages. In simple words, the SERP is the search engine results page and is responsible for listing each one. To do this, it is important that the keywords on these web pages or ads are correct.
So, to appear in the top results, the SERP will take into account the correct keywords and will thus rank the pages from most to least important. Therefore, multiple pages full of results may appear, but remember that users will turn to the first pages to find the information they need.
Types of SERP
SERPs are mainly classified into two categories: SEO in the SERP and SEM in the SERP. Therefore, it is important that you know each one in order to develop better digital strategies .
Web positioning in the SERP
As the name suggests, organic results are all those lists that have respected the rules of the search algorithms, that have quality content and that are relevant to the user. In this case, it is necessary to take into account that SEO positioning must be adequately worked on to guarantee our appearance on the first page of search results.
If we want to reach the top positions in search results, we must follow the advice to improve our web positioning and thus avoid making the most common SEO mistakes .
SEM or paid results in the SERP
Have you noticed that ads appear in the first results of your search? These are the paid results, that is, SEM campaigns have been created to have the first places. To do this, some factors have had to be taken into account such as PPC (Pay Per Click) , the daily budget, and the categories of your business.
How is SERP characterized?
We are learning that the SERP ranks the results within the first positions of the search. Therefore, we must take into account the main characteristics of the SERP to ensure that our content appears within the first pages.
Rich or visual snippets
Rich snippets are the small markup that appears when we search. For example, they are characterized by having a page title, a URL, and a description of the content. This is the information that is provided to users.
Knowledge graph or Google knowledge graph
These knowledge boxes or Google knowledge graphs are like an information panel, which serve to give users a quick overview of the search. They usually appear on the right side of the Google search, and on mobile devices they are after the Adwords results.
Google Ads
Google Ads are also present in the SERP structure . They are very similar to visual snippets and usually have the first results, even before organic results. Their relevance in the search is based on keywords , the importance of the ad and click rates.