Have you heard that content is king? Nowadays, there are many jobs that are necessary to have a good digital marketing plan , however, there is one in particular that is responsible for creating the best content marketing to position your products and services on the Internet. We are talking about the Content Creator, and although it is very important for a company, many businesses are unaware of its functions.
In this article, we will explain why it is important to have a Content Creator on cpa email marketing database our Marketing team and what content marketing tools they use to create the best content for your company.
“Content is king” and should focus on the best writing for your products and/or services
“Content is king” and should focus on the best writing for your products and/or services
We use this phrase in relation to a good content marketing strategy . Nowadays, it is important that the content we publish for different digital channels such as social networks, websites, among others, can increase SEO positioning , and allow us to meet the brand's objectives.
Therefore, if we have a Content Marketing expert , we will be able to achieve the established goals.
What is a Content Creator and why is it important?
What is a Content Creator? and why is it important?
Although he is a professional related to content marketing , there is still a lot of confusion with other professionals such as Social Media Manager , Community Manager , among others.
A Content Creator is the professional in charge of creating, imagining and writing ideas until they become a textual piece that can be disseminated in different digital media.
Many digital marketing and advertising agencies seek out these experts, as they play an important role in positioning articles for blogs, social networks and even creating content for infographics or graphic pieces.
They know how to attract audiences by creating content that entertains, informs and meets objectives. They should also know content marketing tools to analyze the behavior of virtual communities and achieve better engagement.
In addition, they play a vital role for the company, as they work simultaneously with designers or graphic designers on the content calendar for each client.
What are the duties of a Content Creator?
What are the duties of a Content Creator?
Now that you know better what a Content Creator is , it is important to know what functions they perform, according to the responsibilities they fulfill in each agency. In some cases, people confuse their work and think that this professional is in charge of managing social networks or they underestimate their work. Therefore, we detail what their tasks are:
Design and develop content marketing strategies .
Define the qualitative and quantitative objectives of the content strategy.
Create a content plan , short or long term, that defines keywords, content style, and other points.
Select your editorial team and journalists to work together on the entire content plan .
Optimize SEO content .
Review the content and make sure it is of high quality, free of spelling mistakes and errors.
He is responsible for measuring and analyzing the objectives to see if they are being met.
Manage and administer content tools .
Prior knowledge to be an excellent Content Creator
Prior knowledge to be an excellent Content Creator
If you think that this digital marketing profession is for you, it is important that you have the following prior knowledge to guarantee your work and provide trust and credibility among your clients. Here, we detail the skills that this professional must have:
Excellent editing and writing for all types of content.
Manage and master CMS such as WordPress, Prestashop or Joomla.
Have knowledge of design programs such as Illustrator, Photoshop, among others.
Have knowledge of SEO positioning.
Social media management and analytics tools.