What to do before selecting the inbound agency for your company
Posted: Thu Jan 23, 2025 8:38 am
If you have decided that you want to invest in inbound marketing, there are a few steps you need to take before hiring an agency . Let's look at them below.
Do some research
It is always better to inform yourself before meeting with the b2b marketing agency, for example about the processes used, the terminology and the inbound strategy, so that you can focus on what interests you.
Set goals
While an inbound marketing agency can help you set SMART goals , it’s best cayman islands phone number database to have an idea of what you want to achieve with your b2b strategy. Do you want more traffic to your website? More qualified leads? Brand awareness? Increased revenue?
Here is the definition of SMART goals:
hubspot partner agencyThink about what you would like to achieve in 12 months and then in 3 years and compare it with your potential partner during the meeting.
Be prepared to ask questions
If you are considering which agency is right for you, it is right and proper to ask questions.
Here are some examples.
What, specifically, led to the success of one of the case studies?
Every agency has success stories to present , which highlight what differentiates it from competitors. However, it is good to ask what factors helped the client achieve such success, what strategy proved to be successful and what were the determining factors.
Where do we start? How does collaboration work?
Although every b2b company has its own needs, problems and requirements, a specialized agency should have a framework to follow, a process plan to implement and customize based on specific needs.
Do some research
It is always better to inform yourself before meeting with the b2b marketing agency, for example about the processes used, the terminology and the inbound strategy, so that you can focus on what interests you.
Set goals
While an inbound marketing agency can help you set SMART goals , it’s best cayman islands phone number database to have an idea of what you want to achieve with your b2b strategy. Do you want more traffic to your website? More qualified leads? Brand awareness? Increased revenue?
Here is the definition of SMART goals:
hubspot partner agencyThink about what you would like to achieve in 12 months and then in 3 years and compare it with your potential partner during the meeting.
Be prepared to ask questions
If you are considering which agency is right for you, it is right and proper to ask questions.
Here are some examples.
What, specifically, led to the success of one of the case studies?
Every agency has success stories to present , which highlight what differentiates it from competitors. However, it is good to ask what factors helped the client achieve such success, what strategy proved to be successful and what were the determining factors.
Where do we start? How does collaboration work?
Although every b2b company has its own needs, problems and requirements, a specialized agency should have a framework to follow, a process plan to implement and customize based on specific needs.