6 tips for your business to succeed in Buen Fin 2020
Posted: Wed Dec 04, 2024 10:57 am
The 12 days with the biggest offers in the Mexican market are approaching. This year, the traditional Buen Fin will take place from November 9 to 20 and will be under health protocols to avoid crowds in physical stores.
El Buen Fin could be key for your business to recover more quickly from the economic impact of the pandemic.
To get your business ready for this season of exclusive promotions, Entrepreneur considers the following:
1. Get your website ready
In this era where more people are shopping online, it is important to have a proper website. In addition to verifying that there is good SEO programming and the shopping experience is flawless, make sure vatican city b2b leads that contact information, frequently asked questions, terms and conditions, privacy notice, as well as links to social networks are visible or have sections.
2. Use free resources
Once you register your business on the organization's official website, you will have the necessary resources to distinguish it with the materials of this commercial event.
However, you also need to prepare other design elements to highlight your offers. To do this, it is advisable to use free resources if you do not have a designer, such as image banks and Canva , to create the images for your offers.
3. Consider your schedules
Given the context of the “new normal”, schedules are an important point to consider in this edition of Buen Fin. In fact, that is why this time the event will last longer.
In that sense, if you usually close, for example, on Saturdays at 5 pm, consider staying until 8 or 9 pm to give shoppers more time.
On the other hand, if you decide to change your opening hours, don't forget to communicate this information on signs inside the business and also on social media, mentioning the health and safety measures you will be implementing.
4. Customer service is essential
Consider giving your team a quick course to make a good impression and remind them of the measures that must be followed to control the pandemic. Remember that a business's ability to create great experiences during the Buen Fin will help it stand out from the competition and is an element that will provide long-term rewards.
If you have an e-commerce , your team must be ready to assist and resolve questions and complaints in direct messages, email , WhatsApp and other means of communication that you have available.
5. Plan incentives
Within the promotions section, consider giving people a good reason to want to return to your business. You can, for example, create a dynamic for customers to participate on social media or on your website.
6. Don't try to compete with the big brands
Don’t offer mega deals like big stores do. Giving away products with 2-for-1, 3-for-2, etc. promotions can be a good strategy for businesses like Walmart, but for SMEs there are other strategies that won’t affect the accounts as much. You can offer discounts on shipping, interest-free months, etc.
Since 2011, when it emerged in Mexico, different companies have offered exclusive promotions such as interest-free months, promotions and lower prices. If you are looking for a marketing agency that can help your company get ready for the Buen Fin, do not hesitate to contact us!
El Buen Fin could be key for your business to recover more quickly from the economic impact of the pandemic.
To get your business ready for this season of exclusive promotions, Entrepreneur considers the following:
1. Get your website ready
In this era where more people are shopping online, it is important to have a proper website. In addition to verifying that there is good SEO programming and the shopping experience is flawless, make sure vatican city b2b leads that contact information, frequently asked questions, terms and conditions, privacy notice, as well as links to social networks are visible or have sections.
2. Use free resources
Once you register your business on the organization's official website, you will have the necessary resources to distinguish it with the materials of this commercial event.
However, you also need to prepare other design elements to highlight your offers. To do this, it is advisable to use free resources if you do not have a designer, such as image banks and Canva , to create the images for your offers.
3. Consider your schedules
Given the context of the “new normal”, schedules are an important point to consider in this edition of Buen Fin. In fact, that is why this time the event will last longer.
In that sense, if you usually close, for example, on Saturdays at 5 pm, consider staying until 8 or 9 pm to give shoppers more time.
On the other hand, if you decide to change your opening hours, don't forget to communicate this information on signs inside the business and also on social media, mentioning the health and safety measures you will be implementing.
4. Customer service is essential
Consider giving your team a quick course to make a good impression and remind them of the measures that must be followed to control the pandemic. Remember that a business's ability to create great experiences during the Buen Fin will help it stand out from the competition and is an element that will provide long-term rewards.
If you have an e-commerce , your team must be ready to assist and resolve questions and complaints in direct messages, email , WhatsApp and other means of communication that you have available.
5. Plan incentives
Within the promotions section, consider giving people a good reason to want to return to your business. You can, for example, create a dynamic for customers to participate on social media or on your website.
6. Don't try to compete with the big brands
Don’t offer mega deals like big stores do. Giving away products with 2-for-1, 3-for-2, etc. promotions can be a good strategy for businesses like Walmart, but for SMEs there are other strategies that won’t affect the accounts as much. You can offer discounts on shipping, interest-free months, etc.
Since 2011, when it emerged in Mexico, different companies have offered exclusive promotions such as interest-free months, promotions and lower prices. If you are looking for a marketing agency that can help your company get ready for the Buen Fin, do not hesitate to contact us!