Why are keywords important?
Posted: Wed Dec 04, 2024 10:54 am
Keywords are search terms that website owners or SEO experts use to optimize a website to rank high in Google (or another search engine) results.
For a business with an online presence, keyword selection is part of the strategy to stand out from the competition and thus get people to visit the website .
Keyword research is an important process to find and define the right keywords for your site.
Targeting the most popular or generic keywords for your andorra b2b leads product/industry is not recommended because these will be very competitive and are also expensive to advertise. It is recommended to use intentions in searches, for example: use “flower arrangement in Coyoacán” instead of “flower arrangement”.
You also shouldn't set your sights on keywords that no one is searching for. So how do you choose the right keywords ?
The main characteristics of a keyword include:
Search volume. This indicates how many times a keyword is searched for on Google. Use the Keyword Planner tool to get this data.
Competition. The more searched for the keyword is , the more likely other websites and marketing agencies will compete for the top spot.
Price (cost per click). Each keyword has a price (CPC) that tells you how much it costs an advertiser each time a user clicks on the ad after searching for the keyword.
If your strategy is for Google Ads ads, you have to consider the cost per click.
If your strategy is for organic positioning, you do not pay per click, but it serves as a reference to evaluate the estimated cost of each visit and thus give a value to the SEO effort.
Number of words. This refers to the number of words in the phrase containing the search term. It can be a single word or several specific words for greater context. It is known as long tail when it contains several words.
The most common and easiest way to use keywords is within the content of the website (page titles, text, image titles, categories, etc.) written in the same way that the user types their queries into a search engine.
We recommend writing optimized blog posts that answer keywords in the form of questions.
As SEO experts, we look for keywords within your reach, long-tail keywords with specific intent and low competition.
Reach more audiences organically and achieve your goals. Request your free Technical SEO analysis here !
For a business with an online presence, keyword selection is part of the strategy to stand out from the competition and thus get people to visit the website .
Keyword research is an important process to find and define the right keywords for your site.
Targeting the most popular or generic keywords for your andorra b2b leads product/industry is not recommended because these will be very competitive and are also expensive to advertise. It is recommended to use intentions in searches, for example: use “flower arrangement in Coyoacán” instead of “flower arrangement”.
You also shouldn't set your sights on keywords that no one is searching for. So how do you choose the right keywords ?
The main characteristics of a keyword include:
Search volume. This indicates how many times a keyword is searched for on Google. Use the Keyword Planner tool to get this data.
Competition. The more searched for the keyword is , the more likely other websites and marketing agencies will compete for the top spot.
Price (cost per click). Each keyword has a price (CPC) that tells you how much it costs an advertiser each time a user clicks on the ad after searching for the keyword.
If your strategy is for Google Ads ads, you have to consider the cost per click.
If your strategy is for organic positioning, you do not pay per click, but it serves as a reference to evaluate the estimated cost of each visit and thus give a value to the SEO effort.
Number of words. This refers to the number of words in the phrase containing the search term. It can be a single word or several specific words for greater context. It is known as long tail when it contains several words.
The most common and easiest way to use keywords is within the content of the website (page titles, text, image titles, categories, etc.) written in the same way that the user types their queries into a search engine.
We recommend writing optimized blog posts that answer keywords in the form of questions.
As SEO experts, we look for keywords within your reach, long-tail keywords with specific intent and low competition.
Reach more audiences organically and achieve your goals. Request your free Technical SEO analysis here !