3. Compare metrics for your advertising and other blogger posts. Calculate the engagement rate. If your post has significantly lower numbers for clicks, reach, likes, shares and ER in general than all other posts in the account, the blogger may be inflating these numbers for themselves. If your post has significantly more of them than the blogger's posts, it may be inflating again, but this time for your post. Always compare the real advertising opportunities of each blogger with the price they ask for them.
As you can see, advertising with bloggers is an interesting, but complex and ambiguous tool. In addition, it is not universal, although it can be an excellent support for other promotion channels.
1. Collect semantics. You need to define a list of words and phrases that describe your topic and individual services. If they are correctly entered into good, useful texts for the reader, search engines namibia telegram database will raise your pages in the search results, and you will attract potential customers for free. One of the simplest and most accessible tools for selecting key queries is Wordstat from Yandex. There you will see the frequency of phrases - find out how many people are looking for your product, what wording they use. We talk about analyzing queries for promotion in organic search and launching contextual advertising here . You can also use more professional tools - Keyword Tool, Keys. so, and for dividing semantics into logical groups of queries - coolakov.ru, Simple SEO Tools, Be1.ru and others.
2. Decide which pages are needed, how they will be related to each other. To find ideas, study the sites of competitors. Thinking over the structure, take into account the key phrases that you selected in the previous step. Proceed from the principle: 1 group of queries = 1 page, so you will avoid a situation where pages "take" traffic from each other.