Aggregators vs. restaurants: is there a fight?

[sadiksojib35]

For many years, the business model by which the global restaurant business operates has remained virtually unchanged — but with the development of the Internet, the market is rapidly transforming. The main catalyst has been aggregators like UberEats and Deliveroo: now restaurants have to compete with them for audiences, and at the same time — invest in their own digitalization.

Director of Innovation and Investments at MTS, CEO of MTS StartUp Hub Dmitry Kurin spoke about how the expansion of aggregators and the digitalization of society are changing the Russian catering market.

Subscribe to RB.RU in Telegram
On the one hand, marketplaces increase the macedonia telegram database customer flow of establishments due to online orders, on the other hand, restaurant owners have accumulated many complaints. The main one is high commissions (up to 30%), which do not allow the restaurant to maintain marginality, as well as the need for constant additional payments for promotion in the aggregator rating. Another significant disadvantage is the lack of access to the data of customers ordering delivery.

Market players also note the low level of service, the main complaint being a poorly functioning stop list: the failure occurs on the vendor's side, but it is the establishment that receives fines and loses its audience.