Link Building: An advanced technique to improve your organic positioning
Posted: Wed Dec 04, 2024 10:28 am
Link building is a crucial strategy to improve the organic ranking of a website. In this article, we explore some of the advanced link building techniques and how they impact an SEO strategy.
What is Link Building?
Link building is the act of getting links from other pages to your own website . These links are valuable because they act as votes of confidence for your website in the eyes of search engines like Google.
The more and better quality links there are that refer to your website, the better it will rank.
Advanced Link Building Techniques
1. Creating quality content
When content is of high quality, it is more likely to be linked russia b2b leads to by other websites. Popular types of content include those that are informative, contain useful resources or tips, and, above all, contain original content.
Practical Tips : Research and create unique and valuable content that is relevant to your industry. Publish original research, comprehensive guides, or informative infographics.
2. Collaborations and guest publications
Collaborating with other websites and contributing guest posts is a great way to get links from relevant, high authority sites .
Practical Tips: Build relationships with websites in your industry and offer to contribute quality content. Make sure links are contextual and relevant.
3. Broken Link Monitoring and Link Complaints
Monitoring broken links allows you to identify opportunities to earn links by replacing broken links with similar content on your website.
How to find broken links? Use tools like Check My Links to find broken links on websites related to your industry. Then, contact the webmasters to offer a replacement link.
broken links
4. Citation link building (unlinked mentions)
Although not all links are hyperlinks, mentions of your brand or content on other websites can still drive traffic and improve your site's authority.
Practical Tips : Use mention monitoring tools like Google Trends to track when your brand or content is mentioned online. Then, reach out to websites to request links where relevant.
5. Creating useful resources
Creating useful and unique resources, such as ebooks, online tools, or guides, can attract natural links from websites that find value in the resources available on your website.
Practical Tips: Identify unmet needs in your industry and create resources that meet them. Actively promote these resources to increase their visibility.
Relevant statistics on Link Building
According to Andrey Lipattsev, Senior Search Quality Strategist at Google, high-quality content and link building are the two most important factors used by Google to rank your website for search.
The top 3 link building strategies according to SEO professionals are: guest posts, replicating competitors' backlinks, resource pages, and link listings.
68 % of SEO specialists in small businesses consider link building to be the most difficult technique to implement.
A study by Ahrefs found that 90.63% of web pages online receive no organic search traffic, underscoring the importance of effective link building.
What is Link Building?
Link building is the act of getting links from other pages to your own website . These links are valuable because they act as votes of confidence for your website in the eyes of search engines like Google.
The more and better quality links there are that refer to your website, the better it will rank.
Advanced Link Building Techniques
1. Creating quality content
When content is of high quality, it is more likely to be linked russia b2b leads to by other websites. Popular types of content include those that are informative, contain useful resources or tips, and, above all, contain original content.
Practical Tips : Research and create unique and valuable content that is relevant to your industry. Publish original research, comprehensive guides, or informative infographics.
2. Collaborations and guest publications
Collaborating with other websites and contributing guest posts is a great way to get links from relevant, high authority sites .
Practical Tips: Build relationships with websites in your industry and offer to contribute quality content. Make sure links are contextual and relevant.
3. Broken Link Monitoring and Link Complaints
Monitoring broken links allows you to identify opportunities to earn links by replacing broken links with similar content on your website.
How to find broken links? Use tools like Check My Links to find broken links on websites related to your industry. Then, contact the webmasters to offer a replacement link.
broken links
4. Citation link building (unlinked mentions)
Although not all links are hyperlinks, mentions of your brand or content on other websites can still drive traffic and improve your site's authority.
Practical Tips : Use mention monitoring tools like Google Trends to track when your brand or content is mentioned online. Then, reach out to websites to request links where relevant.
5. Creating useful resources
Creating useful and unique resources, such as ebooks, online tools, or guides, can attract natural links from websites that find value in the resources available on your website.
Practical Tips: Identify unmet needs in your industry and create resources that meet them. Actively promote these resources to increase their visibility.
Relevant statistics on Link Building
According to Andrey Lipattsev, Senior Search Quality Strategist at Google, high-quality content and link building are the two most important factors used by Google to rank your website for search.
The top 3 link building strategies according to SEO professionals are: guest posts, replicating competitors' backlinks, resource pages, and link listings.
68 % of SEO specialists in small businesses consider link building to be the most difficult technique to implement.
A study by Ahrefs found that 90.63% of web pages online receive no organic search traffic, underscoring the importance of effective link building.