Customers who are in the consideration stage are looking for not only post-implementation figures, but also qualitative data such as the background and deciding factors that led to the implementation . Furthermore, if you can imagine implementing it within your company, it will be easier to go ahead and implement it. [Type 2] Materials tailored to knowledge levels We also recommend materials that explain basic knowledge as an introduction to the products and services you offer. It will be less effective to suddenly start talking about technical matters or specific measures to people who have no knowledge of the industry, so it is necessary to first provide an overview.
However, rather than providing the same white turkey telegram phone number list paper to everyone, prepare different white papers tailored to the knowledge level of the recipient and decision maker . For example, sending a white paper with only an outline to someone with a moderate level of knowledge will not provide useful information to them. Therefore, it is recommended that you prepare not only basic knowledge but also multiple white papers that are tailored to the level of your audience. [Type 3] Your company's product and service information Service documents are white papers detailing your services to help potential customers compare options.
As nurturing progresses and the accuracy rate increases, providing service materials will lead to adoption. In addition, providing service materials can reduce labor costs by providing a certain amount of information in place of sales representatives . For example, if a potential customer asks, "I'd like to know more about your service," it will be difficult to cultivate further interest if there is no service information available. White papers are important as they can lead to results, such as the purchase of your product or the adoption of your service , so make sure you make their creation a priority.