Your company profile
Posted: Tue Jan 21, 2025 6:46 am
There’s some essential information you should include when malta b2b leads creating a social media RFP template. Whether you want to build off our template or create your own, here’s what you need:
Think of this as the “About Us” section of your RFP. It doesn’t have to be a detailed account of your company history. It just has to give vendors an idea of what your company does and your ideal customer base. Equip them with enough information to do their own research. Include information on your mission, values, average customer profile and industry.
Social media overview
This is where you provide details on your social channels, current software and historic performance. Include links to all existing accounts. Include quantitative and qualitative information on past performance to give a picture of the size of your social media operations, such as:
Quantitative: follower count, average inbound messages per month, relevant analytics
Qualitative: overview of past campaigns, SWOT analysis by channel
Description and goals
This is the most important section of your RFP. Social media software can support several different areas, so be as clear as possible. Do you need ongoing profile management? Audience engagement? Analytics? The more specific you are, the easier it’ll be to find the right vendor.
When it comes to social media goals, stick to broad objectives. Include ideal timelines for product selection and implementation. Allow the bidder to come back to you with SMART goals, providing them with enough flexibility on how they’d like to approach the project.
Highlight key back-end needs such as integration with your other marketing and social media management tools. You’ll also want to understand the ongoing management needs and details about the usability of the tool. This can include features like single sign-on, overcoming native API challenges of various social channels and user interface questions.
Think of this as the “About Us” section of your RFP. It doesn’t have to be a detailed account of your company history. It just has to give vendors an idea of what your company does and your ideal customer base. Equip them with enough information to do their own research. Include information on your mission, values, average customer profile and industry.
Social media overview
This is where you provide details on your social channels, current software and historic performance. Include links to all existing accounts. Include quantitative and qualitative information on past performance to give a picture of the size of your social media operations, such as:
Quantitative: follower count, average inbound messages per month, relevant analytics
Qualitative: overview of past campaigns, SWOT analysis by channel
Description and goals
This is the most important section of your RFP. Social media software can support several different areas, so be as clear as possible. Do you need ongoing profile management? Audience engagement? Analytics? The more specific you are, the easier it’ll be to find the right vendor.
When it comes to social media goals, stick to broad objectives. Include ideal timelines for product selection and implementation. Allow the bidder to come back to you with SMART goals, providing them with enough flexibility on how they’d like to approach the project.
Highlight key back-end needs such as integration with your other marketing and social media management tools. You’ll also want to understand the ongoing management needs and details about the usability of the tool. This can include features like single sign-on, overcoming native API challenges of various social channels and user interface questions.