Content in any form, including images, video, audio, or writing.
The method?
That is by adding 6 popularity triggering elements that I will teach you today.
Therefore, after reading this guide you will understand how to create popular content for your website.
What are the triggers for content popularity?
Jonah Berger in his book entitled Contagious: Why Things Catch On discusses the 6 basic principles that cause something to become popular.
Contagious1-237x300
These six principles are like triggers that will make phone number library other people want to talk about and share your content with others.
Well, this article is based on the STEPPS Framework in the book Contagious.
Plus a guide on how you can create content that has every popularity trigger.
By including these six elements, your content will have the potential to:
Get lots of shares from readers
Get lots of backlinks from other websites
This is why these 6 popularity-inducing elements are so beneficial for you content creators.
Not only popularity from social media, but your content will also get good ranking in search engines.
Here are the six elements and how to create content that has each element.
#1 Self-pride
Pride
What is the main reason someone shares content?
Because they want to gain pride.
This pride can be in the form of 2 things:
Like, share, retweet, comments of admiration, etc. from their friends or followers
Positive image related to the content shared
For example like this.
For example, A is a high school student who has started a business. One day he reads an article about “successful people who have been in business since high school” on the internet.
Then A will share this article so that his friends will also be amazed by A.
Makes sense, right?
People will share content that makes them feel positive about themselves.
Click To Tweet
Here are some topics that can make someone proud after sharing your content.
Something that most people are not aware of
The key to the first element is to create content that not many people know about.
By creating content like this, many people will share it with their friends.
This is because they want to be seen as the first to know about new things.
New methods to make work easier or solve problems
Humans love content that solves their problems.
But if you create content about solving problems that have been solved too often, then the content will not be popular.