Exceeding the creativity limit.
Posted: Mon Jan 20, 2025 6:34 am
Red Bull Stratos. This example became truly legendary. The live broadcast of the jump from the edge of space attracted the attention of millions of viewers around the world. This event not only increased the brand's visibility, but also strengthened its association with extreme sports.
The Blair Witch Project. The campaign for this 1999 film used the internet and viral marketing. The filmmakers spread rumors that these were real events, thereby attracting audiences and creating excitement before the film's release.
ALS Ice Bucket Challenge. The idea of this challenge went viral on social media, resulting in a huge amount of funds for research into the fight against the disease in a short time. This is an example of how unconventional actions can lead to not only commercial but also social success.
guerrilla marketing
Errors, risks or difficulties
Like any other marketing strategy, guerrilla marketing has its pitfalls. To avoid risks, it is paraguay consumer mobile number list important to understand what mistakes can occur in the process:
In the search for innovative solutions, it is important not to overdo it with non-standard approaches. Some methods may be perceived negatively.
Unable to replicate success. Unlike traditional marketing campaigns, which can be scaled and repeated many times, guerrilla campaigns often only work once. This makes them less predictable.
The Blair Witch Project. The campaign for this 1999 film used the internet and viral marketing. The filmmakers spread rumors that these were real events, thereby attracting audiences and creating excitement before the film's release.
ALS Ice Bucket Challenge. The idea of this challenge went viral on social media, resulting in a huge amount of funds for research into the fight against the disease in a short time. This is an example of how unconventional actions can lead to not only commercial but also social success.
guerrilla marketing
Errors, risks or difficulties
Like any other marketing strategy, guerrilla marketing has its pitfalls. To avoid risks, it is paraguay consumer mobile number list important to understand what mistakes can occur in the process:
In the search for innovative solutions, it is important not to overdo it with non-standard approaches. Some methods may be perceived negatively.
Unable to replicate success. Unlike traditional marketing campaigns, which can be scaled and repeated many times, guerrilla campaigns often only work once. This makes them less predictable.