6 Steps to Develop a Content Marketing Strategy That Can Increase Visitors and Sales
Posted: Mon Dec 02, 2024 9:17 am
But content that can produce both of these benefits is not content that is created carelessly. Not like the content you see on news sites or on most blogs.
In essence, not all content can be called a content marketing strategy.
That's 1 of the most common mistakes.
In this chapter of the guide you will learn how to plan the perfect content marketing strategy for your own business.
Here's why you should take the time to strategize.
Usually, when talking about content marketing, people will think, “Ah, it’s easy, I just have to create a phone number databaselist blog and fill it with articles. Done.”
But the reality is not that easy.
Still remember Budi's story in the introduction ? In short it goes like this:
Budi has a problem
Budi looks for a solution on the internet
Budi found your content as the solution
______
Budi bought from you
I'll leave number 4 blank for now.
Our goal is number 5, getting sales.
To be able to get sales, we have to follow from number 1. We have to know what problems Budi is facing.
That's what we planned.
We need to know what problems Budi is facing. Then we create content that solves those problems.
So that people like Budi will come to your website.
But it doesn't end there.
The content we create must be able to bridge from number 3 to 5. From them visiting your content, then finally buying.
So, if we don't have a content marketing strategy:
Budi will not find your website, or
Budi found your website, but didn't buy.
Meanwhile, if we already have a strategy, then:
We were able to lure Budi to come
We can make Budi a buyer
Creating a content marketing strategy
In general, there are 3 stages in content marketing.
3 stages of content marketing
Nowadays, more and more businesses are relying on content marketing. But most of them only focus on stage 2: creating content.
In fact, the planning and promotion stages are more important.
Please follow steps 1-6 below to learn how to create your own content marketing strategy.
1. Understand the 3 purposes of content
The purpose of content is not (only) to attract visitors.
More than that.
Suppose you have a website that sells airline tickets.
So of course you won't be satisfied if visitors only come to read the content, then leave straight away...
…without buying a single ticket.
Just like the principles of content marketing, content aims to:
Bringing visitors
Increase trust
Sale
There is one additional, increased confidence.
Remember this:
A single content cannot be used for all 3 purposes at once.
Content to attract visitors is different from content to get sales.
Especially number 3, you have to be careful…
…this is what is usually done a lot, because we are too eager to get buyers.
In fact, if your website is only filled with content that aims to encourage them to buy, the results will be worse than if there was no content at all.
In essence, not all content can be called a content marketing strategy.
That's 1 of the most common mistakes.
In this chapter of the guide you will learn how to plan the perfect content marketing strategy for your own business.
Here's why you should take the time to strategize.
Usually, when talking about content marketing, people will think, “Ah, it’s easy, I just have to create a phone number databaselist blog and fill it with articles. Done.”
But the reality is not that easy.
Still remember Budi's story in the introduction ? In short it goes like this:
Budi has a problem
Budi looks for a solution on the internet
Budi found your content as the solution
______
Budi bought from you
I'll leave number 4 blank for now.
Our goal is number 5, getting sales.
To be able to get sales, we have to follow from number 1. We have to know what problems Budi is facing.
That's what we planned.
We need to know what problems Budi is facing. Then we create content that solves those problems.
So that people like Budi will come to your website.
But it doesn't end there.
The content we create must be able to bridge from number 3 to 5. From them visiting your content, then finally buying.
So, if we don't have a content marketing strategy:
Budi will not find your website, or
Budi found your website, but didn't buy.
Meanwhile, if we already have a strategy, then:
We were able to lure Budi to come
We can make Budi a buyer
Creating a content marketing strategy
In general, there are 3 stages in content marketing.
3 stages of content marketing
Nowadays, more and more businesses are relying on content marketing. But most of them only focus on stage 2: creating content.
In fact, the planning and promotion stages are more important.
Please follow steps 1-6 below to learn how to create your own content marketing strategy.
1. Understand the 3 purposes of content
The purpose of content is not (only) to attract visitors.
More than that.
Suppose you have a website that sells airline tickets.
So of course you won't be satisfied if visitors only come to read the content, then leave straight away...
…without buying a single ticket.
Just like the principles of content marketing, content aims to:
Bringing visitors
Increase trust
Sale
There is one additional, increased confidence.
Remember this:
A single content cannot be used for all 3 purposes at once.
Content to attract visitors is different from content to get sales.
Especially number 3, you have to be careful…
…this is what is usually done a lot, because we are too eager to get buyers.
In fact, if your website is only filled with content that aims to encourage them to buy, the results will be worse than if there was no content at all.