Google Analytics 4: Deep Analysis of User Behavior.
Salesforce Einstein: Predictions Based on Customer Behavior.
Useful metrics for analysis:
Email open rate.
CTA (call to action) conversion.
User engagement in chatbots.
Infobox: Research shows that personalized email campaigns have 26% higher norway consumer mobile number list open rates than non-personalized emails.
Marketing trends
2. Focus on video content
Video remains the leading format for information consumption. By 2025, 82% of Internet traffic will be video (Cisco Visual Networking Index).
What to do:
Create short videos for social networks (TikTok, Instagram Reels).
Embed video content on landing pages and product pages to increase conversion.
Use live streaming to engage with your audience.
Example format:
Educational videos: videos with tips and life hacks.
Brand stories: telling stories about a company through visual images.
Practical guide:
ChatGPT or Jasper: Generate texts and responses for clients.
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