Actions after drawing up a commercial proposal
Posted: Mon Jan 20, 2025 5:57 am
Having created and formatted the CP, you can send it to the addressee. If this is a hot client, it is important to clarify in advance where to send him the CP. Companies also write a cover letter for the commercial proposal to refresh the recipient's memory of the agreement. Greet him and indicate your last name, first name, patronymic, position and the reason for the message.
Next, briefly outline your agreements with the client. This will make him more loyal to the commercial offer. Please note that the proposal and cover letter should contain the V contacts of a specific specialist. The client will know who he is talking to and who he can contact to clarify the terms.
Actions after drawing up a commercial proposal
Source: shutterstock.com
Let's say he opens a coffee shop. He needs professional equipment. It would be best for a specialist from a supplier company to write a cover letter like this: "Good afternoon, Alexander Semenovich. This is Anna from the company "World of Coffee". The day before yesterday we agreed with you on the supply of equipment for a coffee shop. You said that you needed 2 professional coffee machines and 3 coffee grinders. I checked the availability of the goods in the warehouse and am sending you our commercial offer."
What actions to take after sending? It depends on what kind of CP it is and what audience it is intended for:
Cold mailing - if the company sent a standard template of a commercial proposal and received a weak response, then the text and design need to be worked on. For example, an analysis of the questions asked by clients may show that they need cases. Add them to the CP.
Hot mailing - if the recipient does not respond after a few days, you need to call him and work through all the existing objections. An additional discount or installment plan will help stimulate the client. If you need to close the deal, you will have to make concessions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
Next, briefly outline your agreements with the client. This will make him more loyal to the commercial offer. Please note that the proposal and cover letter should contain the V contacts of a specific specialist. The client will know who he is talking to and who he can contact to clarify the terms.
Actions after drawing up a commercial proposal
Source: shutterstock.com
Let's say he opens a coffee shop. He needs professional equipment. It would be best for a specialist from a supplier company to write a cover letter like this: "Good afternoon, Alexander Semenovich. This is Anna from the company "World of Coffee". The day before yesterday we agreed with you on the supply of equipment for a coffee shop. You said that you needed 2 professional coffee machines and 3 coffee grinders. I checked the availability of the goods in the warehouse and am sending you our commercial offer."
What actions to take after sending? It depends on what kind of CP it is and what audience it is intended for:
Cold mailing - if the company sent a standard template of a commercial proposal and received a weak response, then the text and design need to be worked on. For example, an analysis of the questions asked by clients may show that they need cases. Add them to the CP.
Hot mailing - if the recipient does not respond after a few days, you need to call him and work through all the existing objections. An additional discount or installment plan will help stimulate the client. If you need to close the deal, you will have to make concessions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog: