How to Increase Online Store Conversion? 5 Studies.

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It is not enough to simply bring users to your online store website. You need to help them choose a product, place an order and, if necessary, answer questions. In addition, there are non-obvious factors that can lead to an increase in online store sales. In our review, you will learn how to influence the number of orders by changing the product card.

Take quality product photos
According to the independent web usability research institute Baymard , in 56% of what you will get inside the engineer database cases, a product photo attracts the attention of users who have visited the site. And this in turn affects the conversion of the online store. Site visitors studying the product card spend about 20% of their session time on the page looking at the photo.

How to use it?
Add large, beautiful photos that will allow the customer to see the product from all sides. Keep in mind that one or two photos from a phone are not enough to interest the customer and increase the conversion of your online store.

How not to do it
How not to do it
As it should be
As it should be
Show the actual size of the product
The physical size of the product is assessed in its own way. For example, users choose tiles, cabinets or metal tiles based on the sizes specified in the description. But users choose books, suitcases, tools and other things based on the images provided. This is also stated by the research of the Baymard Institute .

Product sizes on a white background without specific numbers can be misinterpreted. Moreover, user reactions can be completely different: from bewilderment to a rapid increase in product returns.

How to use it?
To enable the customer to compare and evaluate the actual sizes, place the product next to other items. Clothing and shoe stores often do this, demonstrating items on their models. At the same time, suitcases and other items can be shown next to a car or other large item whose size is not in doubt. This will give the customer confidence in their choice and increase the conversion of the online store.

How not to do it
How not to do it
As it should be
As it should be
Check product availability
Users will appreciate it if you not only show the availability of the product, but also specify the quantity available for order. However, it should be taken into account that the absence of a product in the online store reduces conversion. About 30% of visitors leave the site if they see that the desired product is not available. Few stay and look at alternative options, because it is much easier to return to the search and find the product on competitors' sites.

How to use it?
Don't write that the product is out of stock. Instead, indicate the exact date when it will appear in stock. You can also offer to buy it "on order". In this case, don't forget to indicate the average delivery time to the warehouse and add the phone number of the manager who can be contacted regarding the order.