Selling is a process that involves convincing someone to purchase a product or service. But just as there are different types of products and services, there are also different types of selling.
Each type of sale has characteristics and particularities that require specific skills from the salesperson and knowing how to correctly use these different models can be the difference between the success and failure of a business.
Therefore, the types of sales can be classified in different ways, depending on the criteria used. Some of the main classifications are:
As for complexity
One of the criteria widely used to classify sales models is the complexity of the process. Among the main types of sales according to this criterion, we can highlight:
Transactional sale
This type of sale has the main chile phone numbers objective of concluding a quick and objective transaction , without necessarily building a lasting relationship with the customer. Therefore, this sales model is more common in businesses with lower added value , where the purchase decision is simpler and faster .
Transactional sales are more common in businesses that operate in highly competitive markets, such as retail or e-commerce . The sales approach is usually more direct and product-focused , seeking to offer quick and practical solutions to the customer.
An example of a transactional sale might be the purchase of a product in a department store. The customer enters the store, chooses the desired product, makes the payment and leaves with the product in hand, without the need for prolonged interactions with the salesperson or the brand.