Attracting First Phase of Inbound Marketing
Posted: Mon Jan 20, 2025 4:58 am
It is essential to attract “unknown” users (people who do not know the company) to your website who are potentially interested in content in order to transform them into “visitors”.
The techniques to attract new visitors and increase visits to a site are various and represent the basis of web marketing. Specifically:
SEO
A typical user performs his first search for a product or service through the search engine Google , Bing , Yahoo !, Yandex etc.
For this reason, it is important to plan an in-depth keyword study that identifies the correct and most searched terms by users with the aim of intercepting the right target and responding to list of montserrat consumer email the needs of the chosen keyword/query.
After having carried out the keyword research, the web page must be optimized in all its details: code, title, description, h1-h2 titles, contents, images, internal link building etc.
The goal is to reach the first page of Google for a specific keyword or search query .
Blog
The blog allows you to attract new visitors by posting interesting and educational articles and insights that can respond to the needs of users. Blog posts should follow a precise and scheduled editorial plan in order to provide Google (thinking in terms of SEO) with always fresh and new content and users with a fixed appointment, on certain days of the week, on your blog.
The blog and consequently the entire website must become a point of reference for its target and must provide increasingly detailed and in-depth information.
Social Media
With social media , Instagram you can spread content quickly and virally. Thanks also to the possibility of carrying out targeted paid campaigns , for example on Facebook Ads, you can spread content on social media and increase the readership.
The techniques to attract new visitors and increase visits to a site are various and represent the basis of web marketing. Specifically:
SEO
A typical user performs his first search for a product or service through the search engine Google , Bing , Yahoo !, Yandex etc.
For this reason, it is important to plan an in-depth keyword study that identifies the correct and most searched terms by users with the aim of intercepting the right target and responding to list of montserrat consumer email the needs of the chosen keyword/query.
After having carried out the keyword research, the web page must be optimized in all its details: code, title, description, h1-h2 titles, contents, images, internal link building etc.
The goal is to reach the first page of Google for a specific keyword or search query .
Blog
The blog allows you to attract new visitors by posting interesting and educational articles and insights that can respond to the needs of users. Blog posts should follow a precise and scheduled editorial plan in order to provide Google (thinking in terms of SEO) with always fresh and new content and users with a fixed appointment, on certain days of the week, on your blog.
The blog and consequently the entire website must become a point of reference for its target and must provide increasingly detailed and in-depth information.
Social Media
With social media , Instagram you can spread content quickly and virally. Thanks also to the possibility of carrying out targeted paid campaigns , for example on Facebook Ads, you can spread content on social media and increase the readership.