The user journey allows you
Posted: Sun Jan 19, 2025 10:48 am
Several subjective factors are decisive for the user's adoption of the product . The emotional connection and the estimated value will define the continued use of a given product or idea, after all, we are talking about human beings. Therefore, personalization and experimentation are important Product Growth strategies for user retention and engagement within the user adoption process .
to get to know your users better. By planning the actions they take on your digital platform, you can obtain information to customize features and raise hypotheses for experiments.
By defining priorities and expectations regarding your product, you can uncover the pains and emotions present in your customer's daily life and what motivated them to consume your product. This makes it even easier to make your product a part of your customer's life .
The importance of the user adoption stage within a product strategy
The leaky bucket metaphor makes a lot of sense when we’re talking about product strategy. A leaky bucket doesn’t hold anything. Of course, it’s important to develop strategies to increase conversion rates through personalization and experimentation.
However, these UX research methodologies should also new zealand mobile phone number be used to keep the customer engaged and interested in returning . After all, one user who accesses the platform and performs multiple interactions daily is worth much more than ten who come in every month or so.
Several SaaS apps and platforms are investing in their respective engagement actions to encourage the recurring use of their products. Calm is one of the most downloaded meditation apps. In addition to the quality of the meditative products that the tool has to offer, its success is based on the user adoption stage within its product strategy .
In addition to guided meditation classes, the app also offers several breathing exercises that help you slow down and actually calm down. This type of app, focused on health and well-being, has been gaining prominence on Apple and Android platforms, however, it is the user adoption strategies that make users come back and make Calm part of their lives.
Notifications such as “Daily Calm” and a constant update of “bedtime stories” make the user feel like always accessing the app. By bringing positive sensations and being able to access the mental triggers that arouse emotion in a very focused way on a specific pain (difficulty sleeping and anxiety, for example), the adoption of the product is guaranteed.
Another widely used method for product adoption is the gamification of processes . Duolingo , a famous language teaching platform, has been encouraging the recurring use of its products through points and experience gains in the game when completing a class or task.
to get to know your users better. By planning the actions they take on your digital platform, you can obtain information to customize features and raise hypotheses for experiments.
By defining priorities and expectations regarding your product, you can uncover the pains and emotions present in your customer's daily life and what motivated them to consume your product. This makes it even easier to make your product a part of your customer's life .
The importance of the user adoption stage within a product strategy
The leaky bucket metaphor makes a lot of sense when we’re talking about product strategy. A leaky bucket doesn’t hold anything. Of course, it’s important to develop strategies to increase conversion rates through personalization and experimentation.
However, these UX research methodologies should also new zealand mobile phone number be used to keep the customer engaged and interested in returning . After all, one user who accesses the platform and performs multiple interactions daily is worth much more than ten who come in every month or so.
Several SaaS apps and platforms are investing in their respective engagement actions to encourage the recurring use of their products. Calm is one of the most downloaded meditation apps. In addition to the quality of the meditative products that the tool has to offer, its success is based on the user adoption stage within its product strategy .
In addition to guided meditation classes, the app also offers several breathing exercises that help you slow down and actually calm down. This type of app, focused on health and well-being, has been gaining prominence on Apple and Android platforms, however, it is the user adoption strategies that make users come back and make Calm part of their lives.
Notifications such as “Daily Calm” and a constant update of “bedtime stories” make the user feel like always accessing the app. By bringing positive sensations and being able to access the mental triggers that arouse emotion in a very focused way on a specific pain (difficulty sleeping and anxiety, for example), the adoption of the product is guaranteed.
Another widely used method for product adoption is the gamification of processes . Duolingo , a famous language teaching platform, has been encouraging the recurring use of its products through points and experience gains in the game when completing a class or task.