The Future of Marketing: Using Artificial Intelligence with a Human Touch
Posted: Sun Jan 19, 2025 9:13 am
As AI in content creation grows in popularity, its capabilities seem to be overrated. It’s easy to be lured by automation, the promise of churning out article after article without lifting a finger. But AI isn’t some kind of wizard that creates flawless, engaging content at will.
Content Quality: Getting the Balance Right
In the world of digital marketing, there is often a loan database balancing act between content speed and content quality. While it is tempting to publish content at a high frequency to keep up with competitors and maintain online visibility, it is a delicate process that can backfire if not managed properly. The danger is prioritizing content speed over quality.
While this may provide short-term benefits in terms of awareness and perhaps even clicks, in the long term it will likely damage your brand reputation and reader trust. It may also lead to lower engagement rates and higher bounce rates, as readers are quick to abandon content if they find it of low quality or relevance.
Well-written, accurate, and engaging content attracts both the target audience and search engines. The ranking algorithm rewards quality content that provides value to readers.
The Role of Human Editing in Improving AI-Created Content
AI can streamline the content creation process by doing the heavy lifting of creating multiple drafts in a fraction of the time it would take a human. However, there is something inherently human about the writing process, a subtlety and nuance that AI, for all its capabilities, cannot fully replicate. Every piece of AI-generated content must go through a rigorous human editing process. Humans bring a human touch to AI’s work by refining language, ensuring factual accuracy, and, most importantly, creating a narrative that resonates with readers on a deeper level.
Estimating the amount of editing required for AI-generated content
Some elements come out surprisingly well-designed and require only minor tweaking and polishing. Others may require more substantial tweaking to ensure they meet the desired quality and resonate with the target audience.
You should spend about 40-60% of your total content creation time editing and refining AI-generated content.
This isn’t a hard number, but rather a guideline. It highlights the need to pay significant attention to the human element to ensure that every piece of content you publish is on-brand, consistent with quality standards, and provides genuine value to readers.
Effective communication with the target audience
While SEO techniques like keyword optimization and link building through Latent Semantic Indexing (LSI) play a critical role in increasing visibility, they are not a one-size-fits-all solution. In fact, focusing too much on keyword density at the expense of readability and relevance can be counterproductive.
You need to thoroughly understand your audience's needs, interests, and pain points. Then create content that addresses these aspects in a meaningful, engaging, and accessible way. This effective communication can increase the credibility and authority of your site.
Providing value and establishing authority
Another important aspect to consider when evaluating content quality is the value that the content provides. Are you offering something new or simply rehashing what has already been said a thousand times? Valuable content is typically original, insightful, and relevant, which directly contributes to positive user perception.
The process of humanizing content created with artificial intelligence
Using AI to create content presents a unique combination of challenges and opportunities. The process of humanizing AI-generated content begins with providing the AI with the necessary information it needs to know. Contrary to popular belief, AI is not an omniscient being. The quality of the content it creates is directly related to the quality and depth of the information it provides.
The human editor plays a crucial role here. They provide the AI with detailed instructions and all the necessary information on the topic at hand. From the target audience to the key points to cover, the AI is equipped with all the necessary details.
The AI then takes over and creates an initial outline of the content. This AI-generated outline forms the basis of the content, giving it direction and flow. However, the editor’s job is not done yet. They need to carefully review the outline created by the AI to ensure that it is comprehensive, logical, and aligned with the content’s goals.
Only after careful study and possible refinement does the AI begin to flesh out the content. This process ensures that AI-generated content is created on the right foundation and does not slow down as it evolves.
Once the initial AI-generated content is ready, the human editor moves on to the next step – detailed section-by-section analysis. Here, the editor critically reviews each section, modifying the AI tool as needed.
The final stage of the humanization process is fact-checking and live editing. Here, an editor checks the AI data and compares it with reliable sources to ensure the accuracy of the content.
All factual inaccuracies are corrected and the content is brought to perfection. Grammatical errors are corrected, awkward phrases are reworked and the content is given a general appearance that increases its readability and attractiveness.
These steps transform AI-generated content from being technically correct and informative to being engaging, valuable, and human.
The benefits of combining AI and human editing
In the world of content creation, the combination of AI and human editing is a match made in heaven. But what specific benefits does this combination bring?
Save time and increase efficiency
The first major benefit is a significant increase in time efficiency. AI works lightning fast. It can produce a draft in the time it takes a human writer to finish his morning coffee. This speed frees up a huge amount of time that would otherwise be spent writing articles, allowing editors and content teams to focus more on strategic tasks.
Ensuring complete subject coverage
Expanding the depth and breadth of your content to cover a topic in depth is a proven strategy for increasing authority and search engine rankings. This is where AI and human editors work together like a well-oiled machine.
AI that can generate content quickly and at scale can help you achieve broad topic coverage faster. It can create multiple pieces of content on a main topic, covering various subtopics, and create a web of interconnected content. This, in turn, positions the website as a comprehensive source of information on a particular topic.
However, the speed and scale of AI-generated content can potentially lead to quality standards being violated if not managed properly. Editors ensure that each AI-generated piece of content is accurate, interesting, and provides real value to the reader.
Providing quality, humanized content
The combination of AI and humans is not just about speed and efficiency. It’s also about quality. While AI is great at creating quick drafts and covering topics in a broad sense, it often lacks the human touch that makes content understandable and engaging.
Professional editors ensure factual accuracy, maintain brand image, and optimize content for SEO. These are all areas where AI still has room for improvement.
How to implement these tips
Identifying the Right Tools for AI-Powered Content Creation
The first step is choosing the right AI content creation tool. There are many options available, each with its own strengths and weaknesses. Some tools are great for creating short-form content, like social media posts, while others are great for creating long-form content. Some focus on creative writing, while others focus on SEO or technical writing.
Finding and collaborating with qualified content editors
Editors need to be well-versed in AI tools and willing to learn and adapt. But finding good editors is only part of the challenge. There also needs to be close collaboration between the AI tool and the editors.
Continuously review and improve the editing process
Regularly review and adjust your editing process. Ask your editors for feedback, monitor your AI for errors, and continually improve your briefings and editing guidelines. The more editors interact with it and adjust it, the more effective your editing process will be.
Conclusion
By following these steps, you can use AI to create content while still delivering the highest quality. But remember, the world of AI is evolving rapidly. Stay curious, stay flexible, and keep learning and adapting.
Content Quality: Getting the Balance Right
In the world of digital marketing, there is often a loan database balancing act between content speed and content quality. While it is tempting to publish content at a high frequency to keep up with competitors and maintain online visibility, it is a delicate process that can backfire if not managed properly. The danger is prioritizing content speed over quality.
While this may provide short-term benefits in terms of awareness and perhaps even clicks, in the long term it will likely damage your brand reputation and reader trust. It may also lead to lower engagement rates and higher bounce rates, as readers are quick to abandon content if they find it of low quality or relevance.
Well-written, accurate, and engaging content attracts both the target audience and search engines. The ranking algorithm rewards quality content that provides value to readers.
The Role of Human Editing in Improving AI-Created Content
AI can streamline the content creation process by doing the heavy lifting of creating multiple drafts in a fraction of the time it would take a human. However, there is something inherently human about the writing process, a subtlety and nuance that AI, for all its capabilities, cannot fully replicate. Every piece of AI-generated content must go through a rigorous human editing process. Humans bring a human touch to AI’s work by refining language, ensuring factual accuracy, and, most importantly, creating a narrative that resonates with readers on a deeper level.
Estimating the amount of editing required for AI-generated content
Some elements come out surprisingly well-designed and require only minor tweaking and polishing. Others may require more substantial tweaking to ensure they meet the desired quality and resonate with the target audience.
You should spend about 40-60% of your total content creation time editing and refining AI-generated content.
This isn’t a hard number, but rather a guideline. It highlights the need to pay significant attention to the human element to ensure that every piece of content you publish is on-brand, consistent with quality standards, and provides genuine value to readers.
Effective communication with the target audience
While SEO techniques like keyword optimization and link building through Latent Semantic Indexing (LSI) play a critical role in increasing visibility, they are not a one-size-fits-all solution. In fact, focusing too much on keyword density at the expense of readability and relevance can be counterproductive.
You need to thoroughly understand your audience's needs, interests, and pain points. Then create content that addresses these aspects in a meaningful, engaging, and accessible way. This effective communication can increase the credibility and authority of your site.
Providing value and establishing authority
Another important aspect to consider when evaluating content quality is the value that the content provides. Are you offering something new or simply rehashing what has already been said a thousand times? Valuable content is typically original, insightful, and relevant, which directly contributes to positive user perception.
The process of humanizing content created with artificial intelligence
Using AI to create content presents a unique combination of challenges and opportunities. The process of humanizing AI-generated content begins with providing the AI with the necessary information it needs to know. Contrary to popular belief, AI is not an omniscient being. The quality of the content it creates is directly related to the quality and depth of the information it provides.
The human editor plays a crucial role here. They provide the AI with detailed instructions and all the necessary information on the topic at hand. From the target audience to the key points to cover, the AI is equipped with all the necessary details.
The AI then takes over and creates an initial outline of the content. This AI-generated outline forms the basis of the content, giving it direction and flow. However, the editor’s job is not done yet. They need to carefully review the outline created by the AI to ensure that it is comprehensive, logical, and aligned with the content’s goals.
Only after careful study and possible refinement does the AI begin to flesh out the content. This process ensures that AI-generated content is created on the right foundation and does not slow down as it evolves.
Once the initial AI-generated content is ready, the human editor moves on to the next step – detailed section-by-section analysis. Here, the editor critically reviews each section, modifying the AI tool as needed.
The final stage of the humanization process is fact-checking and live editing. Here, an editor checks the AI data and compares it with reliable sources to ensure the accuracy of the content.
All factual inaccuracies are corrected and the content is brought to perfection. Grammatical errors are corrected, awkward phrases are reworked and the content is given a general appearance that increases its readability and attractiveness.
These steps transform AI-generated content from being technically correct and informative to being engaging, valuable, and human.
The benefits of combining AI and human editing
In the world of content creation, the combination of AI and human editing is a match made in heaven. But what specific benefits does this combination bring?
Save time and increase efficiency
The first major benefit is a significant increase in time efficiency. AI works lightning fast. It can produce a draft in the time it takes a human writer to finish his morning coffee. This speed frees up a huge amount of time that would otherwise be spent writing articles, allowing editors and content teams to focus more on strategic tasks.
Ensuring complete subject coverage
Expanding the depth and breadth of your content to cover a topic in depth is a proven strategy for increasing authority and search engine rankings. This is where AI and human editors work together like a well-oiled machine.
AI that can generate content quickly and at scale can help you achieve broad topic coverage faster. It can create multiple pieces of content on a main topic, covering various subtopics, and create a web of interconnected content. This, in turn, positions the website as a comprehensive source of information on a particular topic.
However, the speed and scale of AI-generated content can potentially lead to quality standards being violated if not managed properly. Editors ensure that each AI-generated piece of content is accurate, interesting, and provides real value to the reader.
Providing quality, humanized content
The combination of AI and humans is not just about speed and efficiency. It’s also about quality. While AI is great at creating quick drafts and covering topics in a broad sense, it often lacks the human touch that makes content understandable and engaging.
Professional editors ensure factual accuracy, maintain brand image, and optimize content for SEO. These are all areas where AI still has room for improvement.
How to implement these tips
Identifying the Right Tools for AI-Powered Content Creation
The first step is choosing the right AI content creation tool. There are many options available, each with its own strengths and weaknesses. Some tools are great for creating short-form content, like social media posts, while others are great for creating long-form content. Some focus on creative writing, while others focus on SEO or technical writing.
Finding and collaborating with qualified content editors
Editors need to be well-versed in AI tools and willing to learn and adapt. But finding good editors is only part of the challenge. There also needs to be close collaboration between the AI tool and the editors.
Continuously review and improve the editing process
Regularly review and adjust your editing process. Ask your editors for feedback, monitor your AI for errors, and continually improve your briefings and editing guidelines. The more editors interact with it and adjust it, the more effective your editing process will be.
Conclusion
By following these steps, you can use AI to create content while still delivering the highest quality. But remember, the world of AI is evolving rapidly. Stay curious, stay flexible, and keep learning and adapting.