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“The solutions that are relevant in 2016 for video advertising are in-pages out-of-stream inventory, control over ad visibility, protection from fraud (bots, cheating), cross-device targeting, monetization of all types of viewing and work with all types of devices”

What advertisers want
Ilya Alekseev, CEO of Imho VI, continued the conversation, saying that video advertising is the only market segment that shows positive growth dynamics. The market size is 5.3 billion. This is 28% of the media advertising market and 4% of the TV advertising market.

Who ordered advertising most often? Those who previously list of paraguay cell phone numbers spent less on online have grown — financial services, clothing and footwear, and luxury goods. What does business want? It is ready to spend more money if better tools for analytics and research appear to prove the effectiveness of the format. They want to buy video views — TV + online video. And, of course, everyone wants price optimization.

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Alexander Bobkov
GOOGLE RUSSIA
"It is important to understand viewability - so that the ad is watched, and it is important to buy only from those who can provide a viewing audience. More and more often we see a shift away from marketing metrics (CTR, CPI) to business metrics (income, revenue). The advertiser now chooses last-click, and today it is already possible to report on various devices.
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Advertisers are increasingly monitoring the quality of contact: online video is replacing TV advertising. Within this trend, it is important to understand the quality of contact in each video format. Mobile video is the most promising in terms of content views. At the same time, it has the ability to create augmented reality and panoramic video"</p>