Average conversion cost
Posted: Sun Jan 19, 2025 9:02 am
This type of strategy in Yandex.Direct resembles the previous one, only the price is set not per click, but per target action. The system provides maximum visits within the planned budget for the week.
Automatic types of strategies in Yandex.Direct_average conversion price
The selection of settings is preceded by setting goals in Metrica (fill out a form, view specific pages of a resource, etc.) and Yandex Direct (you must specify a Metrica counter with the specified parameters or enable link markup). Yandex does not recommend using composite goals, as it is difficult to determine conversion.
Immediately after the start of the advertising cambodia mobile phone numbers database campaign, the service begins working according to the following algorithm: it increases the share of clicks on ads, the display of which is most likely to lead the user to perform the required action on the advertiser's website. The specified average conversion price serves as a guideline for the service.
Its definition and analysis of campaign statistics are necessary for obtaining quality leads. If you do not prepare, the number of clicks will inevitably decrease. The prospects of key phrases from ads will not be taken into account, since Yandex.Direct will not exceed the limits specified by the advertiser.
Advantages:
maximum number of targeted clicks to the site;
the ability to limit your weekly budget;
It is permissible to set a maximum price.
Flaws:
ineffective for campaigns with less than 200 clicks per week and less than 10 target visits;
the need to accumulate statistical data to select a strategy;
accounting for statistics of target visits for networks and search separately.
Average return on investment
The choice of strategy is optimal for advertisers who have set goals with a given value in Metrica and determined the ratio of profit to advertising costs in Yandex.Direct.
Automatic types of strategies in Yandex.Direct_return on investment
The ROI calculation prior to choosing a strategy is carried out as follows:
Automatic types of strategies in Yandex.Direct_ROI calculation
Selecting a business indicator – product cost price or net profit after its sale. The value identified by the formula must be expressed in the preferred currency and transferred to Direct using the Metrica counter.
Advantages:
maximum conversions for goals set in Metrica;
accurate determination of the profitability of advertising costs;
choice: simple or compound goals;
If the system succeeds in achieving better profitability, the savings are returned to advertising.
Flaws:
ineffective for campaigns with less than 200 clicks per week and less than 10 target visits;
the need to link the goal counter with a given value;
ROI needs to be calculated;
Without accumulated statistics of the advertising campaign it is impossible to make an informed choice.
Automatic types of strategies in Yandex.Direct_average conversion price
The selection of settings is preceded by setting goals in Metrica (fill out a form, view specific pages of a resource, etc.) and Yandex Direct (you must specify a Metrica counter with the specified parameters or enable link markup). Yandex does not recommend using composite goals, as it is difficult to determine conversion.
Immediately after the start of the advertising cambodia mobile phone numbers database campaign, the service begins working according to the following algorithm: it increases the share of clicks on ads, the display of which is most likely to lead the user to perform the required action on the advertiser's website. The specified average conversion price serves as a guideline for the service.
Its definition and analysis of campaign statistics are necessary for obtaining quality leads. If you do not prepare, the number of clicks will inevitably decrease. The prospects of key phrases from ads will not be taken into account, since Yandex.Direct will not exceed the limits specified by the advertiser.
Advantages:
maximum number of targeted clicks to the site;
the ability to limit your weekly budget;
It is permissible to set a maximum price.
Flaws:
ineffective for campaigns with less than 200 clicks per week and less than 10 target visits;
the need to accumulate statistical data to select a strategy;
accounting for statistics of target visits for networks and search separately.
Average return on investment
The choice of strategy is optimal for advertisers who have set goals with a given value in Metrica and determined the ratio of profit to advertising costs in Yandex.Direct.
Automatic types of strategies in Yandex.Direct_return on investment
The ROI calculation prior to choosing a strategy is carried out as follows:
Automatic types of strategies in Yandex.Direct_ROI calculation
Selecting a business indicator – product cost price or net profit after its sale. The value identified by the formula must be expressed in the preferred currency and transferred to Direct using the Metrica counter.
Advantages:
maximum conversions for goals set in Metrica;
accurate determination of the profitability of advertising costs;
choice: simple or compound goals;
If the system succeeds in achieving better profitability, the savings are returned to advertising.
Flaws:
ineffective for campaigns with less than 200 clicks per week and less than 10 target visits;
the need to link the goal counter with a given value;
ROI needs to be calculated;
Without accumulated statistics of the advertising campaign it is impossible to make an informed choice.