Writing Company Blog Posts: Who Should You Entrust with the Task?

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A company blog is much more than just a web space where you can publish content. It is a strategic tool for communicating with your customers, building authority and positioning yourself on search engines. It is part of a valuable asset , your website. This is why choosing the right person to write content is essential.

But who should take care of it? An internal resource or an external copywriter ?

From experience I know that many marketing departments, directors, and uk email data internal teams have had a crisis precisely over this choice: choosing the company's official SEO copywriter. Let's find out together how to find a solution.

Writing Company Blog Posts? Internal or External Resource
So who should write your business blog?

An internal resource or an external web writer, maybe a freelance copywriter? Well, it depends. It depends on the skills you already have in your team and the goals you want to achieve.

Let's look at the pros and cons of the two options together.

Pros and Cons of an Internal Resource
An internal resource has indisputable advantages: he knows the company, the product and the sector in depth.

This means it's easier to create content that truly reflects the brand's identity . An internal resource is in close contact with all other areas of the company and colleagues, and knows who to turn to for useful information to write relevant articles.