How to Improve User Experience and Increase Conversion Rates

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If you own a brick-and-mortar store , you’ll worry about things like product price displays, department signage, and sales support. These things matter online, too. Except they’re harder to observe, track, and manage—especially without tools.

With a digital marketing strategy, you certainly won't be able to walk into your vietnam email data customers' homes and watch over their shoulders as they navigate your website or social channels, read your blog posts, and browse your sales pages.

But there are tools, applications and methods that allow a website to optimize its navigation and make it suitable for the users they are addressing.

Many marketers work by guesswork, making assumptions based on other companies’ data or their own knowledge of their audience. This approach more often than not doesn’t work.

User Experience Design today must be included in any website SEO strategy campaign.

User Experience has a direct and powerful impact on SEO rankings as determined by the various metrics used by search engines to monitor user engagement on your pages.

UX Design helps you understand how users interact with your website by taking into account factors such as:

page speed
the responsiveness of mobile devices
the layout of the site menu and header
the structure of the URLs included in your domain
As well as image loading and formatting , layout on mobile and desktop screens, and a whole host of other UX and UI factors.