You can customize almost any marketing product. But email marketing is an easy and effective place to start.
Start by dividing your audience into large groups with the advantage of afghanistan phone numbers in business common characteristics. This segmentation allows you to send relevant messages to the right people.
Experiment with high-level groups first. For this example, we'll use leads, existing customers, and inactive subscribers.
Once you've identified your groups, make a list of the types of content that people in these groups are likely to find useful.
For example:
Potential customers need nurturing emails that encourage them to make a first purchase and information about your company.
Existing customers benefit from welcome emails, offers of accessories for purchased products, information about loyalty programs, and requests for feedback.
Inactive subscribers should receive personalized offers and rewards, information about new products, and important company updates.
Build marketing campaigns around this type of content. Use recipients’ names and personal details in messages whenever possible. This is practically a basic expectation by now. According to a Litmus survey , 80% of email marketers say they personalize content with names of people, companies, or similar profile information.
You could even combine demographic data and purchase history to target subscribers in a location who have purchased two or more products.
The more relevant customer information you gain, the more trust you can build with precise targeting and personalized messaging.
3. Automate repetitive tasks to free up valuable time
Marketing automation uses technology to take away time-consuming, repetitive activities. It frees you up for more focused, creative work, like strategizing and supporting customers.