Breaking down the price
Posted: Sun Jan 19, 2025 7:34 am
Breaking down the price
If the cost of the product/service being sold is quite impressive, it is recommended to announce it in parts, at the stage when the consumer is still ready to listen to you, and only at the end of the presentation name the final amount. In this way, you will explain what the final cost is made up of, without shocking the potential client.
Example:
– 1 canister of positive emotions costs 1,500 rubles, and cambodia business email list there are 7 of them in the set, in addition, we have a promotion now and you get 1 for free – as a gift. The set also includes 1 idea generator, its cost is 3,500 rubles. The problem-solving device itself costs 10,000 rubles. Thus, the final cost of the set is 24,000 rubles. Tell me, do I need to dismantle the old “solver” or are you buying the device for the first time?
Monetization
Monetization
The “monetization” method is based on the fact that you and the client calculate what monetary benefit the latter will receive if he purchases your product.
Example:
– When buying a “problem solver”, you will need positive emotion sprays. The price for one unit of the product is 3,000 rubles. If you buy a set of “problem solver + joy sprays”, the latter will cost you 1,500 rubles per piece. There are 7 of them in the set, plus you will receive 1 as a gift. Let’s calculate, it turns out that you will already save 13,500 rubles on the sprays alone!
Reference to authority
During the presentation of the product, you can mention famous companies that are your clients and serve as an authority for potential buyers.
Example:
– We have been successfully cooperating with the company “Happy Life” for 15 years. They have long been our regular customers and are very pleased with the price and quality of the “problem solvers” they purchase. They have been in this business for a long time, so they know a lot about quality products.
Special offer
It is important to correctly build a strategy for presenting a special offer to potential clients. The most important part will not be the promotion itself, but the story about the main product. Many novice sellers make a gross mistake - they immediately announce the price with a discount, thereby depriving the potential customer of the opportunity to feel their financial benefit from the purchase.
The special offer should be mentioned at the end of the presentation as a compelling argument for purchase after you have already named a number of advantages of the product being sold.
Example:
– The “Exclusive” package includes only high-class professional “problem solvers” and positive emotion sprays. These products undergo annual quality control and receive a certificate in the laboratory of the “World Society of Happy Customers”. If you purchase a set from our company, you will receive a 35% discount on any product we offer.
If the cost of the product/service being sold is quite impressive, it is recommended to announce it in parts, at the stage when the consumer is still ready to listen to you, and only at the end of the presentation name the final amount. In this way, you will explain what the final cost is made up of, without shocking the potential client.
Example:
– 1 canister of positive emotions costs 1,500 rubles, and cambodia business email list there are 7 of them in the set, in addition, we have a promotion now and you get 1 for free – as a gift. The set also includes 1 idea generator, its cost is 3,500 rubles. The problem-solving device itself costs 10,000 rubles. Thus, the final cost of the set is 24,000 rubles. Tell me, do I need to dismantle the old “solver” or are you buying the device for the first time?
Monetization
Monetization
The “monetization” method is based on the fact that you and the client calculate what monetary benefit the latter will receive if he purchases your product.
Example:
– When buying a “problem solver”, you will need positive emotion sprays. The price for one unit of the product is 3,000 rubles. If you buy a set of “problem solver + joy sprays”, the latter will cost you 1,500 rubles per piece. There are 7 of them in the set, plus you will receive 1 as a gift. Let’s calculate, it turns out that you will already save 13,500 rubles on the sprays alone!
Reference to authority
During the presentation of the product, you can mention famous companies that are your clients and serve as an authority for potential buyers.
Example:
– We have been successfully cooperating with the company “Happy Life” for 15 years. They have long been our regular customers and are very pleased with the price and quality of the “problem solvers” they purchase. They have been in this business for a long time, so they know a lot about quality products.
Special offer
It is important to correctly build a strategy for presenting a special offer to potential clients. The most important part will not be the promotion itself, but the story about the main product. Many novice sellers make a gross mistake - they immediately announce the price with a discount, thereby depriving the potential customer of the opportunity to feel their financial benefit from the purchase.
The special offer should be mentioned at the end of the presentation as a compelling argument for purchase after you have already named a number of advantages of the product being sold.
Example:
– The “Exclusive” package includes only high-class professional “problem solvers” and positive emotion sprays. These products undergo annual quality control and receive a certificate in the laboratory of the “World Society of Happy Customers”. If you purchase a set from our company, you will receive a 35% discount on any product we offer.