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And the truth is that people are not worried about it at all

Posted: Sun Jan 19, 2025 7:16 am
by sumonasumonakha.tu1
Thus, distinctive assets can be easily accessed among other memories with just a small trigger. But it is not a coincidence that these elements stick to the memory. We are talking about branding work here. Distinctive assets help create and consolidate its image with the public if the branding’s goal is to make it more desirable and remembered positively in the market. They work as mental triggers, reminding people of a brand and all its attributes and associations.


Why define distinctive assets for your brand? We have never lived in a time so full of brands and paytm phone number list commercial stimuli. If brands were already in our daily lives – on TV, radio, magazines, and billboards –, Digital Marketing has brought them to every moment of our lives. So, at the end of the day, which brands do people really remember? With so much stimulus, it is hard to get that space.


if 77% of brands disappeared from the face of the earth, nobody would care. That is what research conducted by Havas Media shows. LinkedIn reveals another interesting fact: half of the consumers incorrectly identify brands in ads and mistake them for competitors. distinctive assets At this point, it becomes clear that brands have a hard time staying in people’s hearts and minds, right? For this reason, they need to create stronger connections with consumers – more precisely, with their perceptions and emotions.