Budget efficiency
Evaluate how efficiently your budget is distributed across campaigns. Identify campaigns with high cost per click and low conversion rates and reallocate funds to more effective campaigns.
Also, analyze time-based delivery strategies and determine what time of day your audience is most active to optimize your budget.
Planning a budget for the future
Based on the data obtained, develop a budget allocation strategy for the following periods. Consider seasonality, holidays, and other external factors that may affect consumer behavior and advertising effectiveness.
Set clear KPIs to track budget efficiency and adjust strategies based on their achievement.
5. Practical example of audit
Let's look at a specific example of a company from Moscow working in the malaysia whatsapp number data service sector. A Yandex.Direct audit revealed incorrectly configured geotargeting, due to which ads were shown to users from other regions, which significantly reduced conversion and increased the cost per click (CPC). After adjusting the settings and excluding non-target regions, the effectiveness of the campaign increased significantly.
Also, during the audit, it was noted that a large number of rejected ads were due to the use of irrelevant keywords. Their exclusion and the introduction of new ones that more accurately described the services provided led to a 30% increase in CTR. Thus, the Yandex.Direct audit not only helped to reduce unnecessary expenses, but also improved audience engagement.
Conclusion
Regular audit of Yandex.Direct is the key to increasing the effectiveness of advertising campaigns. Using a comprehensive approach to analyzing and optimizing each aspect of the campaign allows you to achieve significant improvement in performance and double the results.