And many people will be put off by a wall of text on a screen
Posted: Sun Jan 19, 2025 7:06 am
One of the ways visual content is changing relates to greater targeting and personalization. Content needs to address the needs of a very specific demographic to find success. Why should you use more visual content? There are many reasons why you might be interested in using more visual content as part of your content marketing strategy. First and foremost, visual content is more comfortable to consume and understand.
This is something that’s backed up by studies carried out by the Visual Teaching Alliance. They moj phone number list found that the brain can process visuals 60,000 times faster than text. That immediacy is a massive benefit to marketers. To put it simply, taking in visual content is easy, and it’s quick. We can absorb the information right away and understand rapidly compared to the time it takes to read a text block.
, whereas they’ll be more willing to engage from the outset when presented with visual content instead. Image Source When it comes to engaging with information, most of us are lazy, and we naturally opt for the funnier option and the option that demands less effort. Visual content has the benefit of being fun and engaging in a way that text alone rarely is.
This is something that’s backed up by studies carried out by the Visual Teaching Alliance. They moj phone number list found that the brain can process visuals 60,000 times faster than text. That immediacy is a massive benefit to marketers. To put it simply, taking in visual content is easy, and it’s quick. We can absorb the information right away and understand rapidly compared to the time it takes to read a text block.
, whereas they’ll be more willing to engage from the outset when presented with visual content instead. Image Source When it comes to engaging with information, most of us are lazy, and we naturally opt for the funnier option and the option that demands less effort. Visual content has the benefit of being fun and engaging in a way that text alone rarely is.