3 reasons why many clients ask for a discount
Posted: Sun Jan 19, 2025 7:04 am
Sooner or later, any company faces the situation where a client wants to get a product or service at a discount, and it's good if it's a small one. They often ask to cut the price even in half, citing that other companies do it that way.
Your task in such situations is to defend your position and figure out how to refuse the client a discount and thereby preserve your profit.
Why do such situations arise? There are three main reasons:
People always and everywhere ask for australia business email list discounts, as they say, on the off chance, thinking: “I’ll ask, maybe they won’t refuse?” And most often they don’t refuse, so that the client doesn’t go to competitors.
The price is too high, but the person has his eye on something and really wants to buy it (a familiar situation for many). You have to wait for a markdown, promotional offers, or beg the seller to go to the director and negotiate a discount.
The customer does not believe that the product or service matches the stated price. If they are given a discount, they will buy the product, but otherwise they will simply leave quietly.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
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Already downloaded
153324
3 Tips to Spot a Discount Asker
Now is the time to talk about how to recognize right away that you are dealing with a buyer who will fight to the end for every penny. And how to refuse a discount to a client in such situations.
The buyer contacted us himself
At the same time, he immediately demonstrates great interest. For example, we can cite a dialogue in an Italian shoe store. The client addresses him like this:
— Do you have women's Botticelli stiletto heels for sale?
- Yes, there is, this is the model.
- Very good, that's exactly what I'm looking for, I need a pair in size 38.
As soon as a person has reported that he has found what he needs, you can be sure that he is interested not only in buying, but most likely in a discount. And, as a rule, this is a discount lover from the first category (although not necessarily).
Here, pay attention to the sequence of actions: a person looks at the product, studies it carefully, tries it on (tests it), but does not ask the price - this means that this is a category 1 client .
Your task in such situations is to defend your position and figure out how to refuse the client a discount and thereby preserve your profit.
Why do such situations arise? There are three main reasons:
People always and everywhere ask for australia business email list discounts, as they say, on the off chance, thinking: “I’ll ask, maybe they won’t refuse?” And most often they don’t refuse, so that the client doesn’t go to competitors.
The price is too high, but the person has his eye on something and really wants to buy it (a familiar situation for many). You have to wait for a markdown, promotional offers, or beg the seller to go to the director and negotiate a discount.
The customer does not believe that the product or service matches the stated price. If they are given a discount, they will buy the product, but otherwise they will simply leave quietly.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153324
3 Tips to Spot a Discount Asker
Now is the time to talk about how to recognize right away that you are dealing with a buyer who will fight to the end for every penny. And how to refuse a discount to a client in such situations.
The buyer contacted us himself
At the same time, he immediately demonstrates great interest. For example, we can cite a dialogue in an Italian shoe store. The client addresses him like this:
— Do you have women's Botticelli stiletto heels for sale?
- Yes, there is, this is the model.
- Very good, that's exactly what I'm looking for, I need a pair in size 38.
As soon as a person has reported that he has found what he needs, you can be sure that he is interested not only in buying, but most likely in a discount. And, as a rule, this is a discount lover from the first category (although not necessarily).
Here, pay attention to the sequence of actions: a person looks at the product, studies it carefully, tries it on (tests it), but does not ask the price - this means that this is a category 1 client .