Data security: how is trust in ecommerce?

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One of the challenges that has arisen during the pandemic is data security for companies that work with technology. In addition to the need to comply with the General Data Protection Law (LGPD), organizations have seen an increase in the number of ransomware attacks on different types of segments. The e-commerce sector is one of the most targeted by cybercriminals, mainly due to the large number of people who have started to make their purchases online.

The EY Future Consumer Index (FCI) survey assessed people's consumption habits during the last Black Friday in 2021. User behavior trends tend to continue in 2022. Among these trends, the fact that 73% of respondents intend to make most of their purchases online, and 28% intend to divide their purchases between physical and virtual stores.

Distrust in data security
Despite the preference for e-commerce, distrust regarding the bulgaria telegram lead security of personal data is still high. Only 7% of respondents said they completely trust companies that operate exclusively in the virtual environment. Factors such as a bad shopping experience or a data breach contribute to this number. In the United States, this number is quite similar, but with additional information: 48% of Americans are reluctant to buy from an online store again if it misuses their personal information.

Even with low trust levels, around 75% of the public is willing to provide their personal data in exchange for personalized promotions. For Frederico Mascarenhas, a consultant at EY-Parthenon, protecting customer data is essential, and being 100% transparent about the use of this data is mandatory.

The consultant also states that, to improve data security, companies must invest in a robust IT sector to manage data and ensure its protection, in addition to investing in encryption and well-structured and implemented processes.

Protect your data with Under
At Under, the security of your information begins in Tier-3 data centers located in São Paulo. Its cutting-edge technological infrastructure provides greater protection and availability of access to dedicated servers and the cloud. Under also offers backup solutions, anti-DDoS protection, Firewall and VPN creation for secure access. To learn more about what Under can do for you, click here.