Catch Attention with Your Headlines

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You want your landing page to have a powerful headline or statement that gets a visitor’s attention. Generally, this is the first thing they see, and it should be used to draw them in. By stating your unique selling proposition, visitors should get a sense of what they can get out of your product or service. Additionally, you want to follow up that proposition uruguay phone number list with additional benefits as to why they should choose your product or service. If you choose to focus on features, describe the benefits versus just what your product does.

4) Make it Easy to Convert

You’ve gotten a visitor to your landing page, they’ve read your unique selling proposition and like what you have to offer. Now you need to lead them down a path with your purpose in mind. This starts with a clear call-to-action. By making the call-to-action prominent, perhaps by using a button or certain colors, visitors will know exactly what you want them to do. Eliminate distractions by limiting the number of options or decisions a visitor has to take. For example, if you want a visitor to sign up for a free trial, have a clear and prominent call-to-action such as “Sign up for a Free Trial Now.” In addition, it may be a good idea to offer some kind of promotion to further entice them to take the action you want. Keep all your important information and calls-to-action above the fold.

5) Be Mobile-Friendly

Make your landing pages mobile-friendly. Everyone searches and browses the internet from their smart phones and tablets, so it’s essential to create a positive experience regardless of the device. Whether you choose to create two separate landing pages for both mobile and desktop, or one landing page that works well on both is up to you.

6) Test!

After all is said and done and you’ve created your landing page, it’s time to test. No tips or advice should be followed blindly, as what works for one business doesn’t always work for others. You know your customers best, and therefore, landing page creation should always be followed up with continual testing. Whether you only test specific parts of your landing page, like the call-to-action, or you test two very different messages, your landing page will be better for it. By testing, you’ll be able to maximize the effectiveness of your landing page and will hopefully bring in more conversions.