The report includes more than just online advertising
Posted: Sun Jan 19, 2025 6:33 am
Download the full report The Standard Media Index (SMI) October report shows that after five consecutive months of decline, commercial advertising spending is starting to grow again. Although growth is slow, the fact that the decline is narrowing can already be viewed in a positive light, especially during the year-end festive period. The chart below shows the evolution of ad spend in recent years: October marked the fifth month in a row that ad investment fell below the previous year, but spending in the month exceeded all other months in 2022.
It provides detailed data on major media types chinese overseas british data such as: television, OTT, outdoor media, print media and of course digital media. Which types of media do companies invest more in. See below for a detailed look at how ad spend has evolved this year broken down by media type: As you can see, while digital grew significantly by 5% compared to last year, linear TV, radio and magazines were expenditures decreased by 15%, 10% and 12% respectively.
Another interesting fact is that out-of-home media (eg: billboards, posters, airports, metro systems, etc.) has grown by 30%. In this type, the leading industries are: clothing, automobiles, media and entertainment. In addition, newspapers' investment in growth has been considerable. This is an increase of 13% compared to October last year. Which product types receive the most investment. In October, single-month investment in four product categories hit the highest level since 2017.
It provides detailed data on major media types chinese overseas british data such as: television, OTT, outdoor media, print media and of course digital media. Which types of media do companies invest more in. See below for a detailed look at how ad spend has evolved this year broken down by media type: As you can see, while digital grew significantly by 5% compared to last year, linear TV, radio and magazines were expenditures decreased by 15%, 10% and 12% respectively.
Another interesting fact is that out-of-home media (eg: billboards, posters, airports, metro systems, etc.) has grown by 30%. In this type, the leading industries are: clothing, automobiles, media and entertainment. In addition, newspapers' investment in growth has been considerable. This is an increase of 13% compared to October last year. Which product types receive the most investment. In October, single-month investment in four product categories hit the highest level since 2017.