This is because online stores generally only contain product pages without much other content, and we know that search engines love content-rich websites.
So do online store owners have to write a lot on each page?
Not really.
The existence of content does have a big impact on SEO. But besides buy phone number list content, there are many more things you can and should do for an ecommerce website.
In this guide we will cover 16 SEO techniques that will keep your online store firmly at the top of search results.
Oh yes, this technique is not only for online stores but all websites that sell products/services.
SEO on online stores is different from blogs
The basis is the same.
But ecommerce sites require higher attention especially on-page. The reason is because ecommerce is the most complex form of website structure.
SEO guidelines for blogs cannot be applied to online stores.
There are even specific quality standard rules from Google for SEO for ecommerce .
Before entering this guide, if you do not understand the basics of SEO, please read this guide .
1. Include reviews from buyers on the product page
Product reviews are one of the most vital elements of a product page when it comes to SEO.
Because it is fresh and original content, reviews will enrich your page with keywords. The good thing is, review content is obtained automatically.
Reviews can also improve your ranking for the keyword “ product name + review” and other long tail keywords.
If you apply it correctly, starred reviews will appear on Google search pages.
So your website's CTR will increase.
But not only SEO. Reviews will also increase your sales.
See statistics from the study:
63% of visitors prefer to buy from websites that have reviews (iPerceptions, 2011)
Reviews will increase product sales by up to 18% (Reevoo, 2013)
61% of potential buyers will read reviews before buying (Econsultancy, 2012)
63% of online store visitors choose to buy from websites that have customer reviews.
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That's why almost all major e-commerce sites provide a column for buyers to leave reviews.
Product review
The problem is, buyers are rarely willing to leave reviews just like that.
Therefore, do these tips to improve reviews:
Ask for reviews through the product page (as shown above), and make the process as easy as possible.
Provide incentives for reviewers, such as discount coupons or other bonuses.
Send an email. But not immediately after purchase, wait 3-5 days after the buyer receives the item so they can try the product first