Offer preferential treatment

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It is also effective to offer preferential services exclusively for repeat customers in order to show that you value them.

The point cards, membership cards, and birthday coupons mentioned above are also examples of preferential services.

We also recommend introducing advance south korea email address information services and monitor systems.



By offering special services exclusively to repeat customers, you can show your appreciation for them and hopefully increase customer loyalty.



The key to success is to clearly define the conditions and details of the preferential service before offering it .

It's important to share this information clearly to avoid inequality due to differences in service content depending on the customer, or differences in understanding among staff.



Method 7: Use word of mouth and referrals
If your nail salon already has repeat customers, you can also use word of mouth and referrals to gain new clients.

New customers who come to your salon through word of mouth or referrals have a high level of trust in your salon, so there is a high chance they will become repeat customers .



However, if you just wait, your customers are unlikely to give you word-of-mouth recommendations or referrals.

You need to be creative, such as calling out to customers as they leave the store and asking for requests, or offering bonuses that can be used when they give a word-of-mouth recommendation or give you an introduction.



Also, unless your nail salon has a certain number of fans, it will be difficult to attract many customers through word of mouth and referrals.

It is important to increase repeat customers by combining this with other measures.



summary
In order for a nail salon to increase the number of repeat customers, it is important to provide thorough counseling, reasonable pricing , and a menu that will keep customers from getting bored .

In addition, we recommend actively utilizing membership systems, point cards, direct mail, preferential services, word of mouth and referrals .