You’ll want to consider setting aggressive

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bids because competition will be fierce during the holidays. Additionally, make sure to use everything that Adwords and Bing Ad center have to offer. Take advantage of ad extensions like sitelinks, call out, and click to call extensions to drive traffic and business to your most profitable items. Lastly, use remarketing to stay in front of customers who showed interest but mexico phone number list didn’t make a purchase, as well as repeat customers who may be even more valuable during this busy and extra competitive time.

4. Make Buying Easy

Make your buying process as easy as possible – This is one of the most important, yet often overlooked strategies to keep in mind. Reducing the number of steps to purchase is always a good idea, regardless of the season. Streamline your check out process and offer incentives like discounts, or free shipping to help customers purchase.

With these 4 steps, your search engine marketing campaigns will be more prepared for the holidays than ever. For more helpful holiday marketing resources visit our Everything Holiday site.