Consider these solutions
Posted: Sun Jan 19, 2025 5:06 am
Format data actions: To minimize human error and time wasted on manual data entry, use HubSpot Operations Hub's data formatting engine to automate the process while improving data quality. This tool can standardize abbreviations and incorrect formatting so that your team doesn't have to waste time on manual data cleanup.
Property validation rules: Setting up property validation list of antigua and barbuda consumer email rules in the HubSpot CRM can save many headaches. For example, requiring that all phone numbers adhere to a specific format means that lead and customer data will always be consistent and accurate.
Challenge #2: Out-of-Date, Inaccurate, or Invalid Data
Data can become inaccurate for many reasons: people relocate, change career paths, or depart from companies; businesses go bankrupt; data deteriorates over time, and so on. Invalid entries into the CRM, like an email or the wrong revenue range, are also typical. When subpar data enters the database, it may cause multiple issues:
Marketing becomes ineffective when the team fails to connect with individuals who have either left the company or changed roles.
The sales team may squander valuable time pitching products to uninterested leads.
Customer success representatives will have more difficulty keeping customers if they can't reach the right stakeholders.
To keep your data accurate and up-to-date, you need to have a process for regularly cleansing your database, like running monthly data quality reports to identify errors, deduplicating records, and updating outdated information.
Property validation rules: Setting up property validation list of antigua and barbuda consumer email rules in the HubSpot CRM can save many headaches. For example, requiring that all phone numbers adhere to a specific format means that lead and customer data will always be consistent and accurate.
Challenge #2: Out-of-Date, Inaccurate, or Invalid Data
Data can become inaccurate for many reasons: people relocate, change career paths, or depart from companies; businesses go bankrupt; data deteriorates over time, and so on. Invalid entries into the CRM, like an email or the wrong revenue range, are also typical. When subpar data enters the database, it may cause multiple issues:
Marketing becomes ineffective when the team fails to connect with individuals who have either left the company or changed roles.
The sales team may squander valuable time pitching products to uninterested leads.
Customer success representatives will have more difficulty keeping customers if they can't reach the right stakeholders.
To keep your data accurate and up-to-date, you need to have a process for regularly cleansing your database, like running monthly data quality reports to identify errors, deduplicating records, and updating outdated information.