Once we have been able to establish and identify the objectives and key elements, we are ready to calculate the return on investment, for which we use a formula that is usually expressed as a percentage .
ROI formula connext
Thus, thanks to this formula we are able to know and interpret some important factors for the company, from knowing the ROI of a specific action, the total return of the campaign or even the general profitability of the company as a whole.
5. ROI BY CHANNEL
5.1. ROI in SEO
Calculating ROI in SEO is as important as it is complex to interpret, since the sweden email list results are usually visible in the long term . In order to carry out this procedure, we will need to know the total expenses that the campaign has entailed and obtain the number of organic users who have accessed your website, fulfilling the stated objective , to later translate them into economic figures and apply the formula. This organic measurement process can be carried out thanks to tools such as Google Analytics.
If you want to know more about B2B SEO, take a look at some of our blog posts:
B2B SEO strategy: approach, actions and objectives
SEO: How to improve web positioning with inbound marketing
5.2. ROI IN SEM
Calculating ROI in SEM is simpler, as the tools usually provide the relevant data. However, we recommend that you periodically review the profitability of your campaigns, using the same data as in the SEO calculation, total investment expenditure and income or value of the leads obtained.
5.3. ROI in Email Marketing
In the Return on Investment of Email Marketing campaigns, as in previous cases, it is necessary to know the total investment made. In this case, it will be necessary to consider the cost of the tool used and its management , if it is executed by a professional or agency in the sector.
In the case of the income generated by the campaign, Google Analytics also offers you the number of conversions of users who have accessed from the email used . In this way, you will be ready to obtain the ROI of this type of campaign.
5.4. ROI on Social Media
In the case of Social Networks, the ROI calculation depends on the total amount of expenses involved in maintaining them and measuring the traffic and conversion that these visits generate on each of your company's networks. As you can imagine by now, Google Analytics also offers you the possibility of obtaining this data.
Sometimes, due to the use that each company makes of these social platforms or to its own business nature, the networks do not generate sales or leads directly, with the usual objective being to improve the image or brand positioning . In this case, and as we explained previously, you must establish a series of KPIs that help you compare the situation of the company before and after the campaign.
In conclusion, we can say that calculating ROI is essential in the process of any marketing campaign, as it allows us to know the profitability and justify the economic investment made in a numerical and objective way, as well as providing us with a strategic vision that allows us to make short and long-term decisions.
As experts in the sector, at Connext we are at your disposal to talk about this and many other tools, answer your questions and teach you how to take your business to the next level.