Yahoo Asia Creative Awards Grand Prize
Posted: Sun Jan 19, 2025 4:37 am
This year's awards attracted a total of 200 advanced players in the advertising and marketing industry, brand owners, and advertising media service agents to participate, and commended many outstanding award-winning brand owners, including:
Winner: American Express
American Express took home the biggest award for its "AMEX x BetterMe Boundless Explorer Campaign." This marketing campaign targets Millennials – a group of digitally native travelers who love adventure, value flexibility and unique experiences, and are particularly interested in traveling to Japan. By collaborating with Yahoo BetterMe and three well-known Hong Kong YouTubers to capture travel diaries and behind-the-scenes content, and collaborating with the Explorer Unlimited Lucky Draw to provide prizes gambling data taiwan user data such as luxury Japan travel itineraries and travel gift certificates, as well as limited-time welcome offers, it successfully attracted a lot of attention. The campaign increased credit card applications by 80% and reduced costs by 20%, successfully demonstrating how the Yahoo platform can help brands increase awareness and achieve specific marketing results.
Best Integrated Marketing Solution Award in Asia
Winner: Mr. BaoDian
Mr. BaoDian won the Asia's Best Integrated Solution Award in recognition of the perfect combination of online and offline elements for its 15th anniversary celebration. The event collaborated with Su Tai Ming Jiang to launch a limited edition "Spicy Vegetable and Meat Bun", and interacted with members through the redemption function of Yahoo App, successfully completing a 98% redemption rate within three minutes. Subsequently, a corporate social responsibility (CSR)-themed "Steamed Rice and Steamed Buns Redemption Voucher" event was launched, donating 2% of the revenue to Hong Kong's charity organization Food Wise to support disadvantaged communities. The Yahoo Creative team used AI technology to create dynamic ads and personalized content to add highlights to the event.
Ms. Long Wenhui, Executive Director of Mr. Baodian and Group Chief Marketing and Digital Officer, said: "This award demonstrates the passion and creativity of our brand. The partnership with Yahoo allows us to connect with our audience in a meaningful way. From the partnership with Yahoo From working with our creative team to create AI-generated content to leveraging the Yahoo App to implement redemption programs, we successfully amplified our brand message and created moments that resonated with our audience.”
Winner: American Express
American Express took home the biggest award for its "AMEX x BetterMe Boundless Explorer Campaign." This marketing campaign targets Millennials – a group of digitally native travelers who love adventure, value flexibility and unique experiences, and are particularly interested in traveling to Japan. By collaborating with Yahoo BetterMe and three well-known Hong Kong YouTubers to capture travel diaries and behind-the-scenes content, and collaborating with the Explorer Unlimited Lucky Draw to provide prizes gambling data taiwan user data such as luxury Japan travel itineraries and travel gift certificates, as well as limited-time welcome offers, it successfully attracted a lot of attention. The campaign increased credit card applications by 80% and reduced costs by 20%, successfully demonstrating how the Yahoo platform can help brands increase awareness and achieve specific marketing results.
Best Integrated Marketing Solution Award in Asia
Winner: Mr. BaoDian
Mr. BaoDian won the Asia's Best Integrated Solution Award in recognition of the perfect combination of online and offline elements for its 15th anniversary celebration. The event collaborated with Su Tai Ming Jiang to launch a limited edition "Spicy Vegetable and Meat Bun", and interacted with members through the redemption function of Yahoo App, successfully completing a 98% redemption rate within three minutes. Subsequently, a corporate social responsibility (CSR)-themed "Steamed Rice and Steamed Buns Redemption Voucher" event was launched, donating 2% of the revenue to Hong Kong's charity organization Food Wise to support disadvantaged communities. The Yahoo Creative team used AI technology to create dynamic ads and personalized content to add highlights to the event.
Ms. Long Wenhui, Executive Director of Mr. Baodian and Group Chief Marketing and Digital Officer, said: "This award demonstrates the passion and creativity of our brand. The partnership with Yahoo allows us to connect with our audience in a meaningful way. From the partnership with Yahoo From working with our creative team to create AI-generated content to leveraging the Yahoo App to implement redemption programs, we successfully amplified our brand message and created moments that resonated with our audience.”