The concept of marketing strategy: elements, tasks, goals

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Why do some products become popular while others don’t? The answer often lies in marketing strategy. In this article, we’ll explain what marketing strategy is in simple terms, how companies use different methods to attract attention to their products, and why it’s so important to their success.

If you are interested in how successful advertising campaigns are created in practice, how to analyze the market and what tools to use to attract and retain customers, then we recommend enrolling in marketing courses . In the courses, you will be able to not only master the theory, but also learn how to apply it in practice.
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Content
Marketing strategy - what is it?
What goals does a marketing strategy help achieve?
Types of Marketing Strategies
Stages of creating a marketing strategy
Marketing strategy - what is it?
It is a comprehensive plan that a company develops to achieve specific business goals: increasing sales, expanding the customer base, or improving perception. It includes everything from identifying the target audience to choosing ways to grow and develop services.

Let's look at an example. Let's imagine that we have a company that sells sportswear. The first step in development is to define the target audience. In this case, it is active people who play sports, aged 18 to 35.

The company then analyzes its competitors. It is important to understand what other sportswear manufacturers offer, what their strengths and weaknesses are. For example, if competitors are focused on high-end professional sportswear, the business may decide to occupy a niche of more affordable sportswear for sports enthusiasts. Next comes the definition of a unique selling proposition (USP). In our case, this could be high quality at an affordable price or a unique design that distinguishes the product from other manufacturers.

Marketing Strategy Board
The choice of promotion channels is also extremely important. The company can use social networks to attract young people, collaborate with bloggers and athletes to increase trust, or launch advertising campaigns in fitness centers. Budgeting is a key aspect of development. It is necessary to determine how much money it is ready to invest in advertising campaigns and how it will be distributed among different channels and activities.

After the launch, it is necessary to analyze the results. The company can track how many new users each advertising campaign brought in or how sales changed after the launch of a new clothing collection.

Finally, be prepared to be flexible and adapt. This may mean changing campaigns that aren’t delivering the results you expect, or adapting to changes in the marketplace and consumer preferences.