5 Free Social Media Software Options to Boost Your Company's Digital Presence
Posted: Sun Jan 19, 2025 4:17 am
Our survey shows that 95% of businesses could implement their social selling initiatives with their current team. However, 5% of companies looked to external expertise and hired people for roles such as digital marketing managers, sales specialists, social media consultants, customer service representatives, and content creators.
To advance your path to social selling, make sure you have the expertise on your team to provide leads with meaningful interactions. Without this, you risk spamming leads and defeating the purpose of social selling altogether.
What to do next?
Now that you know what it takes to start creating a social selling strategy for your business, here are a few tools you can consider to help you along the way:
Social Media Marketing Tools : These tools help you india phone number list can boost your business connect multiple social media profiles to a single dashboard and share content with your audience. They also help you expand your reach by providing insights into your audience’s response.
Social media analytics tools: These tools provide a higher level of analytical insight than social media marketing tools and help track social trends. They can also be used to analyze campaign performance, analyze sentiment, and generate post-publication statistics.
If you are already using a social selling tool, leave us a comment below to share your experience. For more information on social media tools and social selling, you can read the following articles from our experts:
10 Pro Tips on How to Become a Social Media Manager
6 Best Social Media Marketing Tips for Small Business
Methodology
In January 2020, Platforms conducted an online survey of 186 small and medium-sized businesses to learn about the tools they use for social and digital selling. Respondents had to own or work with a U.S. business. The demographics of respondents were as follows:
Business size:
1-49 people (small) 55% From 50 to 999 people (medium size) 45%
Current role:
Owner52% Head of Sales or Management Position / Sales Team Leader28% Head of Marketing or Management Position / Marketing Team Leader20%
Business model:
Online Only52% Mix of Online and Brick and Mortar Store39% Brick and Mortar Store Only9%
Looking for social media monitoring software? Check out Platforms' list of the best social media monitoring software solutions .
To advance your path to social selling, make sure you have the expertise on your team to provide leads with meaningful interactions. Without this, you risk spamming leads and defeating the purpose of social selling altogether.
What to do next?
Now that you know what it takes to start creating a social selling strategy for your business, here are a few tools you can consider to help you along the way:
Social Media Marketing Tools : These tools help you india phone number list can boost your business connect multiple social media profiles to a single dashboard and share content with your audience. They also help you expand your reach by providing insights into your audience’s response.
Social media analytics tools: These tools provide a higher level of analytical insight than social media marketing tools and help track social trends. They can also be used to analyze campaign performance, analyze sentiment, and generate post-publication statistics.
If you are already using a social selling tool, leave us a comment below to share your experience. For more information on social media tools and social selling, you can read the following articles from our experts:
10 Pro Tips on How to Become a Social Media Manager
6 Best Social Media Marketing Tips for Small Business
Methodology
In January 2020, Platforms conducted an online survey of 186 small and medium-sized businesses to learn about the tools they use for social and digital selling. Respondents had to own or work with a U.S. business. The demographics of respondents were as follows:
Business size:
1-49 people (small) 55% From 50 to 999 people (medium size) 45%
Current role:
Owner52% Head of Sales or Management Position / Sales Team Leader28% Head of Marketing or Management Position / Marketing Team Leader20%
Business model:
Online Only52% Mix of Online and Brick and Mortar Store39% Brick and Mortar Store Only9%
Looking for social media monitoring software? Check out Platforms' list of the best social media monitoring software solutions .