Do you want to set up SMS communication in your salon? SMS is the ideal communication channel, it is one of the most read communication channels. In this article, we offer you 5 possible uses in a hair salon! To find new customers Are you looking to grow your customer base? 1 – Rent a number database: increase your new customers Finding new customers is not always easy, renting a number database allows you to target new customers based on specific criteria: – Gender (Male/Female) – Home postal code – Age (between 18 and 65 years old) – Socio-professional category (CSP- / CSP+) Do an online count to find out how many numbers we have in our database that match your request.
To reactivate inactive salon customers Do you have a large base of inactive customers that you want to re-engage? 2 – Promotional offer: send a commercial offer to bring dormant customers back to the salon Send a promotional SMS campaign by integrating an offer upon presentation of the SMS at the show. You will then be able to see the return of your SMS campaign: – A discount on a haircut/products – A gift on your next visit to the salon You will then be able to access the results of your SMS campaigns through regular monitoring of these and, thus, determine the various points of improvement for increasingly effective campaigns.
To retain active customers Retaining a customer costs less than finding a new one! 3 – Sending birthday SMS: Do you like being wished a happy birthday? Your customers do too! Send a birthday message to your customers by scheduling cayman islands phone number data the date and personalizing your message with our dynamic variable insertion feature in SMS messages. You can also take the opportunity to offer them a gift / promotion upon presentation of the SMS, so you can evaluate the impact of your birthday SMS campaigns. 4 – Satisfaction survey: receive a detailed evaluation from your customers! Sending a survey via SMS allows you to collect your customers' ratings and comments .
This way you can have an analysis of your customers' feedback about their customer experience in store or online. It is possible to integrate several types of questions. See the solution To improve communication Enjoy a 95% read rate 5 – Information message campaigns: SMS with an opening rate, and therefore reading rate, of 95% is the ideal channel for sending an important message. If you have an informative message to communicate to your customers, SMS is ideal! Some examples of messages: – Message about changing opening hours – Appointment reminder message 6- SMS is useful in times of crisis If during the lockdown period, it served as a reminder of the right actions to take as well as the closure of certain businesses, during the deconfinement period, it is the ideal communication tool to announce your re-opening ! For example, you can use the SMS campaign to send an information message on the measures against Covid put in place by your salon.