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Yandex.Metrica

Posted: Sun Jan 19, 2025 4:05 am
by subornaakter40
Google Analytics is currently considered one of the main tools used to analyze a website and traffic. Its advantage is a huge number of useful functions that allow you to track all the data necessary for analysis. Google Analytics allows you to understand what path a user takes before getting to a website and then making a purchase, how much time they spend on the website, what exactly they do there, their age and geolocation.

But that's not all. The service offers many other functions that can help you get the statistics you need to evaluate your advertising campaign. For example, track the most effective traffic sources, understand whether the site is suitable for solving the tasks set, etc.

To start using the service, you first cambodia business email list need to install a counter on your site. Reports containing statistics can be customized depending on business needs. The most popular information is traffic sources, evaluation of site visitor behavior, and conversion data. By using the data obtained correctly, you can significantly increase the effectiveness of advertising campaigns.


Yandex.Metrica

Yandex.Metrica is another useful analytics service that can be used together with Google Analytics. It provides statistics on traffic sources, queries, geotargeting, devices, viewing depth, conversions, as well as data on user behavior on the site.

In addition, the service makes it possible to evaluate how effective advertising is, make adjustments to the current campaign, or use the information received in the future to more intelligently plan the promotion of your product.

Using Yandex.Metrica, you can analyze the usability of a website, as well as obtain more accurate data on user bounces (a bounce is counted if a user visits the website for a maximum of 15 seconds and then leaves it without going to any pages).

The service will also collect statistics after installing the counter on the site.

Marilyn

Marilyn

Marilyn is a multifunctional service that allows you to manage online advertising automatically, systematize all analytical data and reports, synchronize online and offline advertising. With its help, you can manage contextual and targeted advertising, media space and product platforms. It is possible to connect web analytics, call tracking and any systems and sources of external data to Marilyn. The budget balancer and bid manager available in the service allow you to control advertising costs and save the desired positions.

Marilyn monitors the current situation and reports deviations from target indicators. The service allows you to view a variety of data in one interface with information from web analytics. It is possible to set up automatic reporting according to a specific schedule and template. The finished material will be sent to your email.

The platform can perform fairly large-scale tasks automatically, for example, set up a budget and monitor the achievement of planned indicators, make UTM markup, enable and disable advertising campaigns, check links for availability, etc.

Marilyn, by automating a large number of processes, allows you to save the resources of the company's employees, which were previously spent on performing routine duties.

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