5 Ways to Instantly Improve Email Marketing Segmentation
Posted: Sun Jan 19, 2025 4:03 am
Email marketing segmentation can be a challenge for even the most experienced marketer. We have five tips to help you overcome this challenge.
computer monitor on red background with two email message icons superimposed on it
Email marketing is the foundation of any healthy marketing strategy. Companies spend a lot of time and money creating dynamic and useful email. But here's the hard truth: the most dynamic and useful email content is only as good as the segment it's in.
We have all been customers who are frustrated by spam that is irrelevant to us and our needs. More often than not, we respond to these emails by ignoring and deleting them, or by unsubscribing from the mailing list entirely.
The prevalence of poor segmentation leaves a huge opportunity for companies like yours to engage customers with intelligent email marketing segmentation. Campaign Monitor reports that marketers who successfully use segmented campaigns see a 760% increase in revenue.
5 Ways to Improve Email Marketing Segmentation
Whether you're looking to take advantage of weak why use our algeria phone number list segmentation in other businesses or just want to improve your segmentation efforts overall, we've got you covered.
Here are five ways your business can segment your email marketing today.
1. Just ask your customers
I know this is a radical idea.
Asking your prospects and customers what they are looking for from your business and what types of interactions they prefer goes a long way towards building trust and customer satisfaction.
Consider asking how the customer would prefer to be contacted, what types of products and services they are interested in, and perhaps even how far along they are in the buying process. Answering these types of questions allows your email team to build segments around what your prospects and customers will find most useful and relevant.
Survey software is a great way to keep an open line of communication with your prospects and clients, and the best thing is that many great survey programs are free!
Check out Platforms' breakdown of the 10 best free and open source survey software .
computer monitor on red background with two email message icons superimposed on it
Email marketing is the foundation of any healthy marketing strategy. Companies spend a lot of time and money creating dynamic and useful email. But here's the hard truth: the most dynamic and useful email content is only as good as the segment it's in.
We have all been customers who are frustrated by spam that is irrelevant to us and our needs. More often than not, we respond to these emails by ignoring and deleting them, or by unsubscribing from the mailing list entirely.
The prevalence of poor segmentation leaves a huge opportunity for companies like yours to engage customers with intelligent email marketing segmentation. Campaign Monitor reports that marketers who successfully use segmented campaigns see a 760% increase in revenue.
5 Ways to Improve Email Marketing Segmentation
Whether you're looking to take advantage of weak why use our algeria phone number list segmentation in other businesses or just want to improve your segmentation efforts overall, we've got you covered.
Here are five ways your business can segment your email marketing today.
1. Just ask your customers
I know this is a radical idea.
Asking your prospects and customers what they are looking for from your business and what types of interactions they prefer goes a long way towards building trust and customer satisfaction.
Consider asking how the customer would prefer to be contacted, what types of products and services they are interested in, and perhaps even how far along they are in the buying process. Answering these types of questions allows your email team to build segments around what your prospects and customers will find most useful and relevant.
Survey software is a great way to keep an open line of communication with your prospects and clients, and the best thing is that many great survey programs are free!
Check out Platforms' breakdown of the 10 best free and open source survey software .