Once the list is defined, share it with everyone!
Posted: Sun Jan 19, 2025 4:03 am
After collecting this information, you can get a general idea of the most appropriate (and profitable) customer profile for your company. So, just discuss it with everyone involved in the pilot project to ensure alignment. Then, document the final version with as much detail as possible to facilitate the dissemination and education of everyone on your team. Your ICP may include information such as: Occupation area; Target market; Company size; Budget available; Origin of capital etc.
Build your list of key accounts With the ICP defined, it is enough for your operational and/or student phone number list intelligence team to search for companies that meet your criteria. In a pilot project, we do not recommend generating a very long list, which can easily fall into the good old Inbound volume. Despite this, it must have a relevant number to the point of making the results visible. This list can be updated over time, but it is recommended that this be done every quarter or semester, so as not to lose focus.
Ensure that any employee knows where to find it and how to find out whether a particular company is part of their key accounts or not. Attract key accounts Now that you know what your key accounts are, it’s time for marketing to take the field to lure them into your business. Evaluate matters such as: Of all the companies on my list, how many contacts do I have in my database? From accounts where you have no contact, what actions can be taken to attract them? Of the accounts on your list, how many contacts have visited your site in the past 3 months? What kind of content can I create to attract visitors to these key accounts? Obtain engagement While some accounts may not even know your company, others may have already contacted you.
Build your list of key accounts With the ICP defined, it is enough for your operational and/or student phone number list intelligence team to search for companies that meet your criteria. In a pilot project, we do not recommend generating a very long list, which can easily fall into the good old Inbound volume. Despite this, it must have a relevant number to the point of making the results visible. This list can be updated over time, but it is recommended that this be done every quarter or semester, so as not to lose focus.
Ensure that any employee knows where to find it and how to find out whether a particular company is part of their key accounts or not. Attract key accounts Now that you know what your key accounts are, it’s time for marketing to take the field to lure them into your business. Evaluate matters such as: Of all the companies on my list, how many contacts do I have in my database? From accounts where you have no contact, what actions can be taken to attract them? Of the accounts on your list, how many contacts have visited your site in the past 3 months? What kind of content can I create to attract visitors to these key accounts? Obtain engagement While some accounts may not even know your company, others may have already contacted you.